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Digital Marketing for Professionals

What Are Google Topics? Cookies, FloC Impacted [Video]

What Are Google Topics? Cookies, FloC Impacted

A new development in digital marketing . . . Google is getting rid of FLoC! And they’re replacing it with a new tool for paid media.

In this video, John Lincoln will dive into the new feature for Google ad Targeting! Tune in so you can stay ahead of the curve.

FLoC stands for Federal Learning of Cohorts, a way you could target people through ads.

Enter Google Topics.

Google Topics will figure out the topics you’re most interested in, based on your browsing history. Then you will be served ads that fall into these topics.

Share your ideas and leave a comment below! Let’s discuss this new feature.

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Ignite Visibility is a premier Internet marketing company based in San Diego, CA.

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Digital Marketing for Professionals

See what Ontraport marketing automation can do for you [Video]

If you're new to the software, these lessons will help you set up your account in no time.In this foundational course, take a tour of Ontraport, set up your account and start using the software. Import your contacts, customize your contact records and see where all your data is housed. You’ll learn where to find everything you need to get started building systems to grow your business.Get your free Ontraport discovery call: https://ontraport.com/platform-tour?mr_aff=491836&utm_source=google_youtube&utm_medium=seo&utm_campaign=gen_ontraport_university&utm_term=opu_trailer&utm_content=getting_started

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Digital Marketing for Professionals

7 Customer Segmentation Models for Digital Marketing [Video]

In order to be successful in marketing, you need to target the right people. Learn about how to segment your customers to help you nail your audience targeting. In this video, John Lincoln, a digital marketing expert, will walk you through 7 different segmentation models for digital marketing. So what is customer segmentation? Customer segmentation involves splitting your customers into different groups by certain qualities. 7 Common Types of Customer Segmentation Demographics: age, marital status, income level 2. Geographic Segmentation: location 3. Psychographic Segmentation: specific personality traits, values, hobbies, lifestyles 4. Technographic Segmentation: the type of technology people use 5. Behavioral Segmentation: understanding how people interact with your brand 6. Needs-Based Segmentation: putting customer needs/struggles first 7. Value-Based Segmentation: figure out the highest spenders, or those who are most impactful to your bottom line BONUS: John reveals some of his most-used segmentation tools Interested in learning more? Leave a question below or share your most-used segmentation model. ►Subscribe: https://bit.ly/2AuX8o5
 Learn more on our blog: https://ignitevisibility.com/
 Ignite Visibility is a premier Internet marketing company based in San Diego, CA.
 
 
 #digitalmarketing #internetmarketing

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Digital Marketing for Professionals

Rob Fuller | Martech + Data Fuel for Your Startup | Tech Startup Growth Summit [Video]

This video is a highlight from the virtual summit «Tech Startup Growth. How to Drive Startup Growth: Using the Best Strategies and Tactics» hosted by Glorium Technologies. It presents a speech by Rob Fuller about martech + data fuel for your startup.Rob Fuller is an SVP Technology Solutions for Blend 360Please, see our video covering the following key points:🔹 Thinking of acquisition from customer lens🔹 How you can connect the data to improve experience🔹 Analytics Reference architecture🔹 Martech Reference architecture🔹 Sample vendors you may want to look at🔹 Twilio/Segment🔹 Bloomreach🔹 Narrative.ioYou can get the full recording of the Tech Startup Growth Summit here ➡ https://gloriumtech.com/tech-startup-growth/virtual-summit-confirm-page/Enjoy up-to-date and useful content and don't forget to subscribe to our resources to know more. ⤵✅ Glorium Technologies website: https://gloriumtech.com/ ✅ LinkedIn: https://www.linkedin.com/company/glorium-technologies/Are you struggling with software development?Glorium Technologies is a full-cycle app and software development company that covers specific client business needs and manages them with the help of the best possible technology solutions.All you require is just to book a call. Our manager will contact you as soon as possible. ➡ https://gloriumtech.com/book-call/