A new development in digital marketing . . . Google is getting rid of FLoC! And they’re replacing it with a new tool for paid media.
In this video, John Lincoln will dive into the new feature for Google ad Targeting! Tune in so you can stay ahead of the curve.
FLoC stands for Federal Learning of Cohorts, a way you could target people through ads.
Enter Google Topics.
Google Topics will figure out the topics you’re most interested in, based on your browsing history. Then you will be served ads that fall into these topics.
Share your ideas and leave a comment below! Let’s discuss this new feature.
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