What Does a Media Planning Sevrice Do? [Video]

Establishing a solid marketing campaign is one of the most important tasks in business. When it comes to advertising, different ad vendors will try to sell you their solutions, telling you that it is best for your company. You are unlikely to have the experience and expertise to verify each claim. They will look at your company’s products and business goals and advise you on which type or mix of media is best for you.

The word media, as used in the ad world, can be categorized into two groups: traditional and new media. Traditional media consists of things like television and radio commercials, direct mail flyers, and print ads in magazines and newspapers.

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New media includes online platforms such as Facebook, Twitter, Pandora, and Spotify. You want to work with a media buyer that has worked with vendors from each of these media groups. They can provide you with …