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What If Movies Had Always Been Vertical? [Video]

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Video Content Marketing

Ask a random person to photograph or film you, and you’re likely going to get a vertical shot.

Hey, it’s a comfortable way to hold a phone, and platforms like Instagram Stories, Snapchat and TikTok have largely made it the default for homemade content.

But vertical has remained a polarizing format for video professionals and many agency veterans, who continue to see landscape as the only valid format for high-caliber storytelling.

Now Apple is looking to close the gap between those two groups by creating a Hollywood-caliber film shot entirely in vertical—and entirely on an iPhone 11 Pro.

“Vertical Cinema” from agency TBWAMedia Arts Lab is a 9-minute reimagining of Hollywood history, showing how multiple popular genres might have looked in, or even been improved by, vertical framing.

The short was directed by Oscar winner Damien Chazelle, who wrote and directed 2016’s La La Land.

“Vertical Cinema” is essentially a dream sequence of …

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