Marketing Platforms and CRM

What Is a CRM Database? [Video]

By , on 27 January 2022

Is your digital marketing team already working with a CRM database? If not, you may be missing out on opportunities to engage more efficiently with customers and close more sales.

Having the right CRM (Customer Relationship Management) system in place facilitates collaboration between marketing and sales and improves relationships with customers throughout their lifecycle. So, let’s see what exactly a CRM is, how it helps a digital marketing strategy, and which CRM databases are the most popular.

What Is a CRM?

A CRM organizes and manages the relationship between a company and its customers.

It stores all customer information including contact information, company interactions, demographic information, products purchased, and more in a single database. By having all this information centralized, marketing and sales teams can act in a coordinated manner and address the user at the right time with the right message.

For digital marketers, having a CRM offers many advantages, including:

  • Enabling …

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Marketing Platforms and CRM

Salesforce Digital Experience - Improving Talks Series [Video]

Are you curious as to how Salesforce(SF) can be used other than a Sales customer relationship management (CRM) tool? SF provides CRM software and applications for not only for sales but also customer service, marketing automation, analytics, and application development. Specifically for Customer Service where SF allows the creation of a Portal or Digital Experience Site allowing external access to SF Resources. Join Marcus Vandenbent as he demo's a fully functioning SF Digital Experience site with not just the ability to log or view a clients cases but also have the ability to use AI to retrieve recommended Wiki articles based on the content of a case or a search.About Marcus - Marcus Vandenbent is a consultant for Improving Atlanta (IA) for close to five years and specializes in explaining the needs of a business in how it relates to relevant technologies, specifically the Microsoft Office 365 platform. Marcus has over 25 years of experience in Information Technology, implementing everything from the architecture of both small and large data centers, to providing IT related training, to designing enterprise disaster recovery solutions, to creating small simple content management sites, to administering internal business management systems, and to implementing large scale/high volume cloud based sites.Prior to joining IA, Marcus was a Sr. SharePoint Architect for ATT where he focused on architecture, supporting and maintaining a hosted SharePoint enterprise environment. Marcus has experience with many types of businesses including Healthcare, Staffing, Credit Providers, Telecom, Marketing, and Facilities Management.