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Marketing Platforms and CRM

What Is a CRM Database? [Video]

By , on 27 January 2022

Is your digital marketing team already working with a CRM database? If not, you may be missing out on opportunities to engage more efficiently with customers and close more sales.

Having the right CRM (Customer Relationship Management) system in place facilitates collaboration between marketing and sales and improves relationships with customers throughout their lifecycle. So, let’s see what exactly a CRM is, how it helps a digital marketing strategy, and which CRM databases are the most popular.

What Is a CRM?

A CRM organizes and manages the relationship between a company and its customers.

It stores all customer information including contact information, company interactions, demographic information, products purchased, and more in a single database. By having all this information centralized, marketing and sales teams can act in a coordinated manner and address the user at the right time with the right message.

For digital marketers, having a CRM offers many advantages, including:

  • Enabling …

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Categories
Marketing Platforms and CRM

B2B Sales & Marketing: As Easy As ABX for Marketing Operations [Video]

In this session from B2BMX Next Level ABM, Damien Swendsen and Lisa Smith from InsideView (a Demandbase company) share how their teams work alongside each other to target the right accounts, engage every member of the buying committee, and build long-term customer relationships all on the foundation of great B2B data.