Introduction

What’s going on with this whole UGC creator thing? If you’ve been on TikTok recently, you’ve probably heard the term “UGC creator” being thrown around.

But what exactly is a UGC creator and is it a real way to make money? We’re diving into the topic and attempting to clear a few things up.

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What is UGC?

First things first, let’s define what UGC is. Historically, UGC, which stands for User-generated Content, has been defined as content created organically by a brand’s follower or consumer. Then the brand can ask that creator for permission to repost it on their page.

Back in the early Instagram days, taking an aesthetic flat lay of products was enough to get a ton of likes. Creators would sometimes create content with brands they wanted to …

Tags Digital Marketing, Marketing Tips, Video Content Marketing, Video Marketing