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Marketing Analytics and Reporting

What is Google Analytics? The Platform Explained (Including How it Works and What it Does) [Video]

What is Google Analytics? The Platform Explained (Including How it Works and What it Does)

There’s a lot going on with Google Analytics. In this video, we explain exactly what Google Analytics is, including:

– How Google Analytics works
– What Google Analytics does
– What is Universal Analytics and GA4, and how they compare
– How you can get started with Google Analytics

Root and Branch offers free digital marketing training and tips focused on Google Analytics, Google Ads, Google Tag Manager, and SEO.

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“Google Ads Sales Tracking: How to Record and Analyze Data for Improved Performance” Ads conversion [Video]
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Marketing Analytics and Reporting

"Google Ads Sales Tracking: How to Record and Analyze Data for Improved Performance" Ads conversion [Video]

If you're running Google Ads campaigns, it's important to track your sales performance to improve your return on investment (ROI). In this video, we'll walk you through the process of recording and analyzing data for your Google Ads sales. You'll learn about the different metrics you need to track, such as click-through rates, conversion rates, and cost per acquisition (CPA). We'll also show you how to use tools like Google Analytics and Google Ads reporting to gain insights into your data and make informed decisions about your advertising strategy. Whether you're a beginner or an experienced advertiser, this video will provide you with valuable tips and strategies to optimize your Google Ads sales and boost your ROI.#googleads #googleAds, #salestracking, #datarecording, #performanceanalysis, #ROI , #click-through-rates, #conversion rates, #CPA, #GoogleAnalytics, #advertising #strategy, #digitalmarketingcourse #digitalmarketingtips #digitalmarketingtraining #googleadscampaign #googleadwords #googleadwordstutorial #[email protected]