By definition, opt-in means to choose to do something, take part in an activity, or agree to an arrangement without being forced or compelled to do so. In marketing, however, it has a more complex meaning.
What is Opt-in?
Opt-in is a form of permission marketing that involves customers providing explicit consent to receive communication from a brand. This could be through various media, such as email or SMS, and may contain product updates, advertising, promo codes, and other marketing materials.
Often, a pop-up form is used to encourage consumers to sign up for a subscription newsletter or promotional content. It typically includes a box that a user can tick to confirm their agreement to receive the specified marketing content.
What is Opt-out?
Brands that use the opt-in approach usually offer an opt-out process too. This lets customers unsubscribe and have their email addresses removed from the database. To still gain some benefit from opt-outs, marketers include a feedback …