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What is Social Media for Nonprofits? [Video]

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Social Media Marketing

Social media for nonprofits is using social media platforms and online communities to boost awareness, connect with donors, and help NGOs (non-governmental organizations) reach their missions. Social media networks allow nonprofits to communicate with their target audiences, share stories, engage with supporters, and raise funds.

In this article, we’ll unveil the reasons for nonprofits to use social media and the benefits it carries for them. We’ll also provide a guide on building a social media strategy for nonprofits, some excellent tips, and examples.

There are numerous reasons for non-profit organizations to start using social media. Below, you can find the biggest ones.

  • Better visibility and reach. Since social media networks have billions of users who actively use the platforms, NGOs can expand their audience and act not locally but internationally. They can connect with donors, supporters, and volunteers worldwide, reaching their missions faster.
  • Cost-effective marketing.Social media networks provide a cost-effective and powerful means to communicate your message to the right audience, allowing more …
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