Have you seen a popular cat video that came across your Facebook profile that your Aunt Margaret shared? You notice that said video reached over 12 million views. A cat video of a cat DJing with Skrillex has reached MILLIONS of views. That video went viral.
Virality is a term used in digital marketing to describe something that went viral. It’s also known as viral marketing.
Viral marketing is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another.
Viral marketing is not an exact science. It’s not the case that if you want to create a viral marketing campaign you simply have to think about it, plan it, and then you have it. If only it was that simple.
Viral marketing is useful …