What Salesforce’s Trailhead courses aren’t telling you [Video]

Then, I started doing marketing with vyn, whose primary target customers are sales excellence leaders, and very soon I had a rough idea of what Salesforce does: Lightning – their new user interface – is more than a natural phenomenon, Einstein – their AI tool isn’t just the physicist, and Trailhead – “the fun way to learn Salesforce” – is more than a hike in the woods, it’s their metaphor for learning.

I knew “enough”, and had little interest in learning more about it.

It wasn’t until I went to do some market research at this year’s Salesforce World Tour London that I even considered using Salesforce’s Trailhead courses.

In the main conference hall at the Salesforce Tour, those who completed a Trailhead course would receive a prize of their choice. These didn’t tempt me – some heavy-looking books I’d have to carry around all day, a sports water bottle, or a stuffed Astro toy (a Salesforce mascot) – I was …