Amazon’s ad sales may have grown 19% annually to $11.6 billion for Q4 alone – but “retail media” isn’t just about the big retailers anymore.
A growing number of retailers are converting their shelf space – whether digital or physical – into ad inventory.
In this video interview with Beet.TV, Katie Kulik, Executive Managing Director, Americas, Criteo, explains how the category is changing.
“We obviously see a lot of the traditional retailers like a Target or a Walmart that has obviously huge online presence, but then also brick and mortar,” says Kulik.
“What’s exciting is that grocery is coming on with a vengeance. You see it with Albertsons and Kroger and leading the way with their first-party data.
“They’re very sophisticated about how they’re approaching it. A lot of other grocery (groups) will follow suit.”
In September, a GroupM report estimated:
- Retail media networks make up 18% of global digital advertising spend.
- That is 11% of …