As a small business owner, time is your most precious commodity.
It’s important to regularly evaluate your marketing plan to make sure you’re not wasting time on a strategy that just isn’t working.
Don’t be a victim of the sunk cost fallacy – if you’ve given something a serious amount of time and effort, and you’re STILL not seeing results, it’s okay to move on.
I had a podcast that was doing just ok, but my YouTube channel was a hit. I realized that I could reach more people with less time and effort if I shifted ALL my focus to YouTube.
It wasn’t giving up; it was about being smart with my resources.
Look at what is working and double down on that.
Redirecting your efforts to something that’s working can help you get better results and make the most of your limited time as a small business owner.