To begin, you must have a thorough knowledge of your target audience. We don’t sell websites, we sell results. As we all have the same clientele, this should come as no surprise.
To begin with, the consumer has an issue, and they’ve already taken the first step toward solving it: they’re looking for help on a platform or with you. It’s fantastic to have a lot of cool features and a nice design, but it won’t be the only thing that catches their attention (or at least it is not going to retain them as customers).
Anyone who attends has one goal in mind: to gain more consumers and, in turn, more revenue and profit for their company or ideas. The trick is to persuade them that hiring a contractor is the best option.
Teach ’em to do it!
It’s a terrific approach to ensure that no one leaves because they haven’t been given an …