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PPC Advertising

Why Buyer Intent Matters For Your Paid Search Advertising [Video]

Why Buyer Intent Matters For Your Paid Search Advertising

When it comes to paid search advertising (PPC/SEM on Google Ads, Bing Ads and other paid search platforms) one of the most overlooked concepts in my experience is buyer intent.

This is particularly an issue for “self-managed” Google Ads/PPC campaigns, e.g. where a business owner has set up their own advertising.

What often happens is a budding advertiser is encouraged to load in a whole bunch of keywords that bear some relation to what you are selling, but aren’t sufficiently commercial.

For example, if you sell golf clubs you might be tempted to advertise for broad, informational terms like “golf” or “golf tips”.

Platforms like Google Ads do their best to nudge you in this direction as well (claiming to be looking out for your best interests by helping you avoid having insufficient keywords to get traffic) … that’s a topic for another time though.

The problem with this common approach is that it overlooks buyer intent.

Having a whole bunch of people who are somewhat interested in golf (and by extension should theoretically be interested in golf clubs) isn’t as good as having a smaller number of prospects click your ads who are actually looking to buy golf clubs right now.

In this video, I explain more about why buyer intent is so critical for effective pay per click/search advertising – especially if you are self-managing your ads.

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PPC Advertising

Should I Use A Sales Script | Do Sales Scripts Even Work? [Video]

Should I Use A Sales Script | Do Sales Scripts Even Work? In this clip from my interview with sales expert Mike Brooks we cover the topics of whether or not you should use a sales script for your business and if sales scripts even work. To check out this book, visit this link: https://www.google.com/aclk?sa=L&ai=DChcSEwiyxJvK88r1AhUE5eMHHQXcA7MYABAGGgJ5bQ&ae=2&sig=AOD64_3TpjQmLBAESN9NNL2lKaPb2hxN5Q&ctype=5&q=&ved=2ahUKEwiioZDK88r1AhX_k4kEHeiqDKIQww96BAgCEDs&adurl=Wanna run this campaign for your Business? Apply today: https://clicksgeek.com/apply-todayMore about us, our free training, and our courses: https://linktr.ee/clicksgeek⏱️TIMESTAMPS⏱️0:00 Intro 0:35 The sales script formula1:45 The script of best practices2:25 The importance of a well thought out script4:42 Outro ---------- RELATED VIDEOS ----------1. Cold Calling Script Examples | W/ Former Grant Cardone #1 Sales Rephttps://youtu.be/NnQSRB4TUQQ2.Best Cold Calling Techniques in 2022https://youtu.be/NnQSRB4TUQQ3. B2B Appointment Setting | Will Cold Calling Work For My Business?https://youtu.be/8vIqjK_iLo84.Interested in a PPC Job? | Get a PPC Job This Week!https://youtu.be/rGeumz6w3bU*************************************************************************#PPC #AdWords #GoogleAds #GoogleAdsTutorial #GoogleAdshowto #GoogleAdsoptimization

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PPC Advertising

How to Forecast Your Amazon PPC Approach [PPC Den Podcast] [Video]

Knowing how to estimate how much you’ll spend on Amazon advertising before you launch a campaign is useful when you’re on a strict budget and when you’re strategizing how to hit certain revenue goals. Elizabeth Greene from Junglr joins Michael to share the necessary steps when planning how to get an approximation as well as where to get numbers for search volume, CPC, and CVR.See the Google Sheet below to understand how they came up with these numbers and scenarios, and create your own forecast accordingly!We’ll see you in The PPC Den!Highlights:0:00 Intro– Get out your crystal balls!4:43 When is forecasting necessary in Amazon PPC?9:27 First step when planning an approximation 10:57 Where to get approximate search volume15:50 Where to get approximations for average CPC20:05 How to build a mid-case or worst-case scenario 28:35 When does Elizabeth use approximations30:40 Why approximations are usefulIf you like what you hear, please give this video a Thumbs Up and share it with your friends!Resources & Links-- Search & Orders Approximation 3000 Google Sheet: https://docs.google.com/spreadsheets/d/17jfP8spwsik5ZAvAFdzSMlttK0nz3cMOYhs5-wnrKgw/edit#gid=0-- Where to find Elizabeth Greene: https://www.linkedin.com/in/elizabeth-greene-junglr/ -- Junglr: https://www.junglr.com/-- Here’s another episode featuring Elizabeth, What To Do About Low Click - Low Sale Keywords: https://youtu.be/o-O0kJlGogQ-- How to do Keyword Research for Amazon PPC: Back to Basics: https://youtu.be/fg0khtpfABs-- All About ACOS YouTube playlist: https://youtube.com/playlist?list=PL7t3mNEQ6RO0VbBNQ6CuvHLG1KBhKwJtC-- ACOS for Amazon: What is ACOS and How to Calculate for Amazon PPC? (Long read) : https://www.adbadger.com/blog/acos-amazon/-- Never miss the latest in Amazon PPC tips and best practices: https://www.adbadger.com/newsletter/-- All our episodes and show notes: https://www.adbadger.com/podcast​​​​​Get a product tour of Ad Badger: https://www.adbadger.com/product-tour/-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili GonzalezVideo and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker

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PPC Advertising

How to Create an Amazon Attribution Link in Amazon Seller Central TUTORIAL [Video]

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