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Why do you need a Business Automation consultant? | Sales & Marketing Automation with ActiveCampaign [Video]

Why do you need a Business Automation consultant? | Sales & Marketing Automation with ActiveCampaign

Schedule a call with me to learn how you can implement Business Automation: https://oscardipasquale.com/

๐—ช๐—ต๐˜† ๐—ฑ๐—ผ ๐˜†๐—ผ๐˜‚ ๐—ป๐—ฒ๐—ฒ๐—ฑ ๐—ฎ ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—”๐˜‚๐˜๐—ผ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฐ๐—ผ๐—ป๐˜€๐˜‚๐—น๐˜๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐—ถ๐—บ๐—ฝ๐—น๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€ & ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฝ๐—ฟ๐—ผ๐—ฐ๐—ฒ๐˜€๐˜€๐—ฒ๐˜€ (๐—ฎ๐—ป๐—ฑ ๐—บ๐—ฎ๐—ป๐˜† ๐—บ๐—ผ๐—ฟ๐—ฒ)?

If youโ€™re an entrepreneur or a manager, this probably sounds familiar to you:

-๐—ฌ๐—ผ๐˜‚โ€™๐˜ƒ๐—ฒ ๐˜๐—ฟ๐—ถ๐—ฒ๐—ฑ ๐˜๐—ผ ๐—ฎ๐˜‚๐˜๐—ผ๐—บ๐—ฎ๐˜๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฝ๐—ฟ๐—ผ๐—ฐ๐—ฒ๐˜€๐˜€๐—ฒ๐˜€ ๐—ผ๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ผ๐˜„๐—ป but after an initial sprint, you realised that it requires a lot of time. There are thousands of tools out there and you donโ€™t know how to find the right combination

-๐—™๐—ฟ๐—ฒ๐—ฒ ๐˜๐—ฟ๐—ฎ๐—ถ๐—ป๐—ถ๐—ป๐—ด๐˜€ ๐—ฎ๐—ป๐—ฑ ๐˜๐˜‚๐˜๐—ผ๐—ฟ๐—ถ๐—ฎ๐—น๐˜€ are not enough because they show you where the buttons are and what they do but you struggle to see the โ€œoverall pictureโ€

-๐—ช๐—ฒ๐—ฏ ๐—ฎ๐—ด๐—ฒ๐—ป๐—ฐ๐—ถ๐—ฒ๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ป๐—ผ๐˜ ๐—ฎ๐—น๐˜„๐—ฎ๐˜†๐˜€ ๐—ฎ๐—ฏ๐—น๐—ฒ ๐˜๐—ผ ๐—ต๐—ฒ๐—น๐—ฝ you and they usually do a โ€œbasic and technical setupโ€

-๐—ฌ๐—ผ๐˜‚โ€™๐˜ƒ๐—ฒ ๐—ฎ๐—น๐˜€๐—ผ ๐˜๐—ฟ๐—ถ๐—ฒ๐—ฑ ๐˜๐—ผ ๐—ณ๐—ถ๐—ป๐—ฑ ๐—ฎ๐—ป๐˜€๐˜„๐—ฒ๐—ฟ๐˜€ ๐—ถ๐—ป ๐—ผ๐—ป๐—น๐—ถ๐—ป๐—ฒ ๐—ด๐—ฟ๐—ผ๐˜‚๐—ฝ๐˜€, but itโ€™s difficult to explain your situation in a message or a comment

๐Ÿ˜ฑ ๐—ข๐—ณ ๐—ฐ๐—ผ๐˜‚๐—ฟ๐˜€๐—ฒ, ๐˜๐—ต๐—ถ๐˜€ ๐—น๐—ฒ๐—ฎ๐—ฑ๐˜€ ๐˜๐—ผ ๐—ฎ ๐˜„๐—ฎ๐˜€๐˜๐—ฒ ๐—ผ๐—ณ ๐˜๐—ถ๐—บ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—บ๐—ผ๐—ป๐—ฒ๐˜† ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฎ ๐—น๐—ผ๐˜ ๐—ผ๐—ณ ๐—ณ๐—ฟ๐˜‚๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป.

Why is there this problem?

โžก๏ธ ๐—œโ€™๐˜ƒ๐—ฒ ๐—ด๐—ผ๐˜ ๐Ÿฎ ๐—ฎ๐—ป๐˜€๐˜„๐—ฒ๐—ฟ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚:

๐—ง๐—ต๐—ฒ ๐˜€๐—ต๐—ผ๐—ฟ๐˜ ๐—ฎ๐—ป๐˜€๐˜„๐—ฒ๐—ฟ:
Business Automation is a discipline that has been developing over the last years and that involves both strategic and technical knowledge.

Thatโ€™s the problem: usually, people have either strategic knowledge about the process or tech knowledge.

Not both!

๐—ง๐—ต๐—ฒ ๐—น๐—ผ๐—ป๐—ด ๐—ฎ๐—ป๐˜€๐˜„๐—ฒ๐—ฟ:
Business Automation requires a lot of different skills and these are just some of the tasks that a consultant needs to do:

1) Understand the companyโ€™s business processes
2) Assess all types of software
3) Propose the best solution for current and future needs
4) Implement & test the solution
5) Support the company to adopt the solution implemented
6) Document everything
7) Monthly support

โžก๏ธ ๐—Ÿ๐—ฎ๐˜€๐˜ ๐—ฏ๐˜‚๐˜ ๐—ป๐—ผ๐˜ ๐—น๐—ฒ๐—ฎ๐˜€๐˜:
The consultant needs to work as a โ€œ๐‘ท๐’“๐’๐’‹๐’†๐’„๐’• ๐‘ด๐’‚๐’๐’‚๐’ˆ๐’†๐’“โ€ that connects the CEO/business owner to the tech team, marketing team, sales team etc…

You probably want to know ๐’‹๐’–๐’”๐’• ๐’†๐’๐’๐’–๐’ˆ๐’‰ to use the solution and leave the techies behind.

โžก๏ธ ๐—”๐˜€ ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ป ๐˜€๐—ฒ๐—ฒ, ๐˜๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐—ฎ ๐—ณ๐˜‚๐—น๐—น-๐˜๐—ถ๐—บ๐—ฒ ๐—ท๐—ผ๐—ฏ!

My suggestion is to choose someone that has built the technical skills on top of the strategic ones.

This is really important in order to ๐—ฎ๐˜ƒ๐—ผ๐—ถ๐—ฑ ๐—บ๐—ฎ๐—ธ๐—ถ๐—ป๐—ด ๐—ฎ ๐—ฏ๐—ถ๐—ด ๐—บ๐—ถ๐˜€๐˜๐—ฎ๐—ธ๐—ฒ: modifying the strategy to fit the tool rather than using the tool to support the strategy.

โžก๏ธ ๐—ข๐˜‚๐˜๐˜€๐—ผ๐˜‚๐—ฟ๐—ฐ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ถ๐˜€ ๐—ฝ๐—ฟ๐—ผ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—ฐ๐—ผ๐˜‚๐—น๐—ฑ ๐—ฏ๐—ฒ ๐—ฎ ๐—ด๐—ผ๐—ผ๐—ฑ ๐—ถ๐—ฑ๐—ฒ๐—ฎ. If you want to learn more you can contact me on Linkedin or schedule a call with me on my website:
https://oscardipasquale.com/

#marketingautomation #salesautomation #activecampaign #marketing #businessautomation #business #automation #emailmarketing

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