Google Maps comprises 10% or more of my local PPC campaigns sales now, see the 3 reasons why Google Maps makes so much money in todays PPC environment and why you have to have it with a local business today.
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PPC Strategy Playlist :
3:01 Yes confirming your Google My Business Account sometimes is a pain but if you are a local company that wants to dominate your local market you have to do it.
4:23 Google My Business –Google Maps
8:27 Generate half Your Clicks now on mobile
12:08 People are clicking map area 3x more frequently than regular search ads on mobile and a properly linked up account ensures you are on top on maps basically 100% of the time.
15:27 Desktop will also get bump 10-20% of clicks
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