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Why That Viral NY Tough Video From an Agency Seemed to Vanish Overnight

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Video Content Marketing

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Inspired by Andrew Cuomo’s response to the coronavirus pandemic, a New York agency rushed to set the governor’s speech to existing footage and created a NY Tough film that moved audiences and went viral, but ran afoul of filmmakers who said their content was used without permission.  

Convicts’ NY Tough video reached millions of viewers after being shared by Governor Cuomo and retweeted by celebrities, including Hillary ClintonIt also led to a relationship with Cuomo’s office, which has resulted in subsequent work. Convicts founder Peter Maiden noted that the agency is working with the governor’s office on a pro-bono basis. Convicts’ first such project, Stay Home, debuted on Tuesday, April 14, featuring a series of healthcare workers urging New Yorkers to thank them by staying home. Cuomo tweeted about the Stay Home videowith the hashtag #NewYorkTough and tagged @convictsnyc. He said that Convicts was also …

How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
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