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Video Content Marketing

Will a Landing Page Video Help Your Business?

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We’ve all heard of startups who have went viral with marketing videos thus turning them into an instant success. Video marketing has incredible potential for your business.

But clearly, simply pulling out your phone and recording a video doesn’t guarantee explosive business results. This begs the questions, what makes a video a success? Should my company use budget to produce a video? Should I use a video on my landing page?

Let’s take a look at these questions in more detail:

What Makes a Video Successful?

In today’s online world, we are inundated with videos and photos on a daily basis. We usually filter through though the content and forget about it faster than another video is uploaded.

But…we all have that one viral video from a company that we enjoy and shared with our friends. For example, remember the infamous Blendtec “Will it blend?” videos.

The original video was uploaded sometime around 2010. It showcased the CEO of Blendtec asking viewers …