You Ask, I Answer: Biggest Email Marketing Mistakes? [Video]

You Ask, I Answer: Biggest Email Marketing Mistakes?

Lisa asks, “What are the biggest mistakes you’re seeing in email marketing?”

The top mistakes fit nicely into Bob Stone’s direct response framework from 1968: list, offer, creative.

  • List: Do you have the right list? How much effort do you put into getting the right people on your list?
  • Offer: …

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