Your Gen Z Marketing Strategy Needs AR [Video]

Gen Z consists of roughly 2.47 billion people around the world. With an estimated $143 billion in direct spending power, they are poised to become the largest generation of consumers.

As the first true digital natives, Gen Z is the first generation of consumers to grow up with complete access to the internet. This has completely transformed the way they interact with brands and make purchasing decisions, making it critical for businesses to understand their unique needs and preferences.

To do this, marketers need to find new ways to engage Gen Z users, find new strategies that offer a personalized experience that drives results and meet the demand for immersive experiences from a new generation of digital natives.

One way to accomplish this is through augmented reality (AR). Because it is intrinsically personal, AR puts the user at the center of a story and makes them an active participant with …