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YouTube Inclusion Working Group – Think with Google [Video]

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Social Media Marketing

A version of this article first appeared on the YouTube Blog on February 27, 2023.

Equity and inclusion are at the forefront of YouTube’s mission. Upholding it means that our teams are constantly exploring how our norms, practices, and policies may inadvertently create bias and inequity on the platform.

This is why, in 2020, we established a dedicated Racial Justice, Equity, and Product Inclusion team to ensure that the voices of historically underrepresented communities were incorporated early into the development of our products and protocols. Since then, one of the team’s core programs — called the Inclusion Working Group (IWG) — has played a critical role in embedding equity into YouTube’s platform and business.

We created the IWG as a resource to help our employees consider key risks and opportunities during the development of new products, processes, and policies. It consists of a dedicated product inclusion lead, executive sponsors, employee resource group (ERG) representatives, and leaders from across YouTube — including experts in machine …

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