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Google Ads Tutorial Part 1 Search Ad Digital Marketing Tutorial – 2024 Businesses have seen big success with Google Ads (Adwords). Taking that first step seems like an easy choice, but many stop short when they see the requirements. You have to bid on keywords, set a budget, create campaigns and use extensions?Here’s the thing. Google Ads work, and they can give you nearly-instant results. You can get up and running in less than an hour and if you do it right, you can start generating new sales at the end of the hour.Google Ads is a Pay-Per-Click (PPC) system that allows your brand to appear in search results when people look up information relevant to your products or services.