Categories
PPC Advertising

More layoffs in the tech industry as Spotify announces restructuring [Video]

Businesses have been announcing significant redundancies left and right as an indication that the economy is still struggling. Spotify is the most recent company to reduce its employment; it stated that it intends to do so by about 6%. In a message posted on the company website, Spotify CEO Daniel Ek states that the company needs to improve its operational efficiency because its current pace has proven to be unrealistic in today’s economic situation. Asserting that he was overzealous in developing too far ahead of their revenue growth, Ek claims he accepts all responsibility for the choices that led us here today. As reported by CNBC, Spotify employs close to 10,000 people; therefore, the layoffs would affect roughly 600 people. Ek stated that affected employees will have one-on-one discussions and should anticipate advantages like an estimated five months of redundancy compensation, health care, visa support, and more. Spotify is now also reorganizing its company in a manner that could make things run more smoothly. Gustav Sderstrm will now be in charge of the engineering and product work, while Alex Norstrm will be in charge of the business work. Both of them report to Ek and will assist him in managing the day-to-day operations. The chief content officer of Spotify, Dawn Ostroff, is also leaving the organization. EK credits Ostroff’s growth of Spotify’s advertising business and leadership of its podcast programming to them. EK goes on to comment on Spotify’s goals and objectives over the last two years, saying that “in practically every way, we succeeded in achieving our goals for 2022, and Spotify as a whole is still doing well.” But a new era begins in 2023. “I think we will be in a stronger position going forward because of these difficult choices. “Nothing really has shifted in Spotify’s dedication to attaining our lofty objectives.” Ek ends by hinting that the platform will soon see a “constant stream of advancements,” and he says that he will provide more information in the coming days and weeks. The statement from Spotify comes in the wake of numerous layoffs at well-known corporations including Google, Microsoft, and others. Each of these businesses has disclosed layoffs of at least 10,000 workers, with Amazon’s announcements coming in closer to 20,000.

Categories
PPC Advertising

Lead Generation for Plumbers (I’ll Show You The System) [Video]

Generating Leads For Plumbers Hi everyone and welcome back to the channel. In today's video, Rob is going to take us through a Google Ads campaign for a new plumbing client. See all the stats for the first 30 days of this campaign, the ad schedule, and what ad groups and keywords we're using to get more plumbing leads. Listen in as Rob gives some great advice on how to replicate the success of this Google Ads PPC campaign for yourself and your clients. And if you like what you see, don't forget to like and subscribe for more great daily content! Enjoy the video! Wanna run a campaign for your Business? Apply today: https://clicksgeek.com/apply-today More about us, our free training, and our courses: https://linktr.ee/clicksgeek ⏱️TIMESTAMPS⏱️ 0:00 Intro 0:24 Plumbing Campaign Stats 1:59 Ad Groups for Plumbers and Negative Keyword Lists 4:10 Keywords for Plumbers 6:19 Plumbing Campaign Ad Schedule 6:43 Plumbing Campaign Devices 9:26 Like and Subscribe! ———- RELATED VIDEOS ———- 1. How Much Do Plumbing Leads Cost? https://youtu.be/ZBhcN_Iy3ik 2. Plumbing Company Marketing with Google Ads | Generate More Plumbing Leads using Google Ads https://youtu.be/pMqUHmsGRmc 3. How to Get More Plumbing Leads (Every Day) https://youtu.be/f74jrc73F7I ************************************************************************* ##PPC #AdWords #GoogleAds #GoogleAdsTutorial #GoogleAdshowto #GoogleAdsoptimization #plumber #marketingforplumbers #GoogleAdsForPlumbers

Categories
PPC Advertising

Google Optimize Tutorial 2023 How To Use Google Optimize Step-By-Step [Video]

In this tutorial, you will learn how to set up and use Google Optimize. You will learn how to set up your account, how to add the Google Optimize snippet to your website, how to run an A/B test, a multivariate test, a redirect test, and more. YOUR EXTRA RESOURCES: ○ Google Optimize – https://optimize.google.com ○ Link Google Optimize to GA4 – https://youtu.be/tPLVozTPXbw ○ Announcement banners with Google Optimize – https://youtu.be/IuHdR3qg-Dw ○ Personalization with Google Optimize – https://youtu.be/riLIjxU25m0 JUMP TO A TOPIC: 0:00 Introduction 0:41 Create a Google Optimize account 1:57 Link Google Optimize and GA4 2:37 Install Google Optimize 4:29 Chrome extension for Google Optimize 5:05 Create an A/B test 12:26 Create a multivariate test 18:00 Create a redirect test 20:23 Conclusion My courses: https://www.lovesdata.com/courses Subscribe for more videos: http://www.youtube.com/subscription_center?add_user=lovesdata

Categories
PPC Advertising

How To Get 22+ Roofing Leads in 2 Weeks [Video]

Get Roofer Marketing Leads With Google Ads Hey guys, and welcome back to the channel. In today's case study video, we will go through a Google Ads PPC campaign that we created for one of our roofing company clients. I will be breaking down the budgets and the campaign as a whole. I will also show you the ads groups that we created, and the keywords that have driven leads for our roofing client. Enjoy! Wanna run this campaign for your Business? Apply today: https://clicksgeek.com/apply-today More about us, our free training, and our courses: https://linktr.ee/clicksgeek ⏱️TIMESTAMPS⏱️ 0:00 Intro 0:10 Roofer Campaign Results and Budget 1:02 Roofing Google Ad Groups 1:51 Exact Match & Phrase Match Keywords for Roofers 2:51 Outro ———- RELATED VIDEOS ———- 1. Roofer Marketing Google Ads Campaign – 40+ Roofing leads in 30 days https://www.youtube.com/watch?v=VfhhpufB5pU 2. Roofing Lead Generation 🏘 (HOW IT WORKS) https://youtu.be/9MWNc_xdvB0 3. Roofer Marketing Google Ads Campaign – 17+ Roofing leads in 30 days https://youtu.be/r0ss_aT1ixE ************************************************************************* #Roofing #roofingcompany #roofingmarketing #PPC #AdWords #GoogleAds #GoogleAdsTutorial #GoogleAdshowto #GoogleAdsoptimization

Categories
PPC Advertising

Google Ads Campaign First 30 Days Expectations (Be Realistic) [Video]

Expectations for The First 30 Days of a Google Ads Campaign Hi guys and welcome back to the channel! In this video, Rob takes us through what to expect during the first 30 days of a Google Ads campaign. We cover everything from the buildout phase, gathering and learning from early campaign data, how to optimize your Google Ads campaign, and the conversion rate within the campaign. Follow along and see how some simple tips can make your PPC campaigns a success. Enjoy the video! More about us, our free training, and our courses: https://linktr.ee/clicksgeek ⏱️TIMESTAMPS⏱️ 0:00 Intro 0:23 Building Out Your Campaign 2:33 Gathering Data and Learning From Your Campaign 5:27 Initial Campaign Optimization 9:22 Optimization of Your Google Ads Campaign 11:44 Conversion Rate Optimization 13:53 Check Out The Recommended Video 14:25 Outro ———- RELATED VIDEOS ———- 1. Google Ads Landing Page Split Testing To Increase Conversion Rates https://youtu.be/8thELIlj0IU 2. Landing Pages That Convert at 50%+ https://youtu.be/hRAN58WhBHE 3. Google Ads Campaign Optimization (3 Must Have Tips) https://youtu.be/apE8fREy3ls ************************************************************************* #GoogleAds #GoogleHowTo #GoogleTutorial #GoogleAdsOptimization #GoogleTutorial #GoogleAdsCampaign #GoogleAdwords