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Digital Marketing for Professionals

Is a Bear Market on the Horizon? (360) [Video]

This friday is the last day to save $500 at Creator Economy Expo. Register here and save an extra $100 by using coupon code TOM.
 
 This week the boys discuss a breaking story about OpenAI and Kenya. The memes are everywhere.
 
 Spotify is laying off six percent of its workforce. Are they signaling something about a podcast bear market we should know about?
 
 The DOJ is coming down hard on Google. Are they five years too late?
 
 Rants and raves include the story behind the media layoffs, and more on Joe's LinkedIn experiment.
 
 This week's story links:
 
 OpenAI and Kenyan Workers
 
 Spotify Layoffs
 
 Google's Antitrust Lawsuit
 
 More Media Layoffs
 
 Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

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Digital Marketing for Professionals

How Wayfair is Prioritizing Innovation in its Brick-and-Mortar Strategy [Video]

While at the National Retail Federation Big Show in New York City last week, Editor-in-Chief Joe Keenan spoke withKevin ORiordan ofWayfairandFredrik Carlegren ofToshiba about how Wayfair is prioritizing innovation across its organization, supported by technology providers likeToshiba Global Commerce Solutions.

Categories
Digital Marketing for Professionals

CMI News | Is Ad Spend Growth Growing or Slowing? [Video]

🌎 The content marketing news you need to lead in about 5 minutes from CMI's Robert Rose. New research offers a detailed forecast of ad spending growth for 2023. But is there any way of knowing which direction that growth is going? Are there signs of an ad apocalypse a-blowing? Here’s a clear view of what the data is really showing. What about YOU? Where’s your marketing budget, content budget going? Up? Down? Staying the same? Get Robert’s take in the video, then share yours in the comments. ⬇️ 👀 Related: 80+ Content Marketing Trends for Success in 2023 – https://contentmarketinginstitute.com/articles/content-marketing-trends-success Source: https://lnkd.in/eX6hfhbg (registration required)

Categories
Digital Marketing for Professionals

CMI News | Is Ad Spend Growth Growing or Slowing? [Video]

🌎 The content marketing news you need to lead in about 5 minutes from CMI's Robert Rose. New research offers a detailed forecast of ad spending growth for 2023. But is there any way of knowing which direction that growth is going? Are there signs of an ad apocalypse a-blowing? Here’s a clear view of what the data is really showing. What about YOU? Where’s your marketing budget, content budget going? Up? Down? Staying the same? Get Robert’s take in the video, then share yours in the comments. ⬇️ 👀 Related: 80+ Content Marketing Trends for Success in 2023 – https://contentmarketinginstitute.com/articles/content-marketing-trends-success Source: https://lnkd.in/eX6hfhbg (registration required)

Categories
Digital Marketing for Professionals

Try This Strategy To Effectively Scale Your Business [Video]

Storytime. A client came to me and said, "I want to grow my business online." So we started with major channels like social media marketing, SEO, and PPC to drive traffic to his website. Pretty soon he was ranking at the top of Google and reaching most of the total addressable market. So what did we do? We looked for a new market. We focused on what customers might want to buy, that they don't have yet. Once we found that niche, we started a new website and repeated the process. We kept this pattern up until we had all the websites cross-selling to each other. ►Subscribe: https://bit.ly/2AuX8o5
 Learn more on our blog: https://ignitevisibility.com/
 Ignite Visibility is a premier Internet marketing company based in San Diego, CA.
 
 
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