Mobile-First Design has been a Best Practice awhile, and Google is finally about to support it with Mobile-First Indexing, but Mobile-First Design and Mobile-First Indexing are not the same thing. Mobile-First Indexing is about cross-device accessibility of information, to help integrate digital assistants and web-enabled devices that don’t even have browsers, to achieve Google’s larger goals. Learn how Mobile-First Indexing will give digital marketers their first real swing at influencing Google’s new AI (Artificial Intelligence) landscape! Marketers who embrace an accurate understanding of Mobile-First Indexing could see a huge first-mover advantage, similar to the early days of the web, and we all need to be prepared.

Digital marketers are ignoring huge opportunities to promote their content through paid channels, and I want to give them the tools to get started. How many brands out there are spending $500+ on a blog post, and then moving on to the next one before that post has been seen by 500 people, or even 50? For some reason, everyone thinks about Outbrain and native ads when we talk about paid content distribution, but the real opportunity is in highly targeted paid social.

The SERP is the front end of Google's multi-billion dollar consumer research machine. They know what searchers want. In this data-heavy talk, Rob will teach you how to uncover what Google already knows about what searchers are looking for. Using this knowledge, you can deliver the right content to the right searchers at the right time, every time.