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Finding the Key: The Words They Search Say A Lot About Your Customers [Video]

The keywords we use to search the Web are quite revealing. As we translate our thought processes into search phrases, we provide clues to our ever changing needs as consumers.

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Digital Marketing

How To Create Brand Style Guides Like A Pro (Strategy + Tutorial) [Video]

Download HubSpot's Official "How to Create a Brand Style Guide" [+ Free Templates] now: https://clickhubspot.com/vlqt A brand style guide is a great asset to have for creating consistent and on brand content. In this video we’re sharing all the key elements that you should have. We also have a free in-depth guide + template that you can use when creating your own unique brand style guide. 🛠 Resources: • 21 Brand Style Guide Examples for Visual Inspiration: https://clickhubspot.com/xeq 📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses 📔 Favorite Free Certification Courses: • Digital Marketing Certification: https://clickhubspot.com/od6 • Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification • SEO Training Course: https://clickhubspot.com/SEO-Training-Course • Inbound Course: https://clickhubspot.com/Inbound-Certification • Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification • Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification • Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification • Taking your Business Online Course: https://clickhubspot.com/Business-Online About HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers. ⚠ Disclaimer: The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #HubSpot

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Digital Marketing

How to turn your business into a brand: The 6 questions you must answer [Video]

If you are trying to build your brand identity as a start-up or an established business, this video is for you. Design thinker, author and creative superstar Kevin Finn poses six questions all businesses should answer if they are serious about becoming a brand. Watch if you are interested in understanding what it takes to really deliver value to your audience and turn them into loyal customers. This video is a little different to our normal ones so let us know in the comments if you'd like to hear and learn from more professional designers. 💡 WHAT YOU'LL LEARN: ► Why your logo is not your brand ► Why brand is a long-term goal, not a starting point ► How internal assumptions need to be tested ► The six key questions you should ask yourself to create a sustainable brand ⏳ TIMESTAMPS 00:00 Intro 00:23 What you will learn today 01:32 The logo doesn't make your brand 04:43 Your brand is not just what you say it is 06:16 Six questions that will help a business to have a brand mentality 06:51 Question 1: What value do you provide? 07:36 Question 2: What are you talking to? 08:10 Question 3: What are you saying? 08:59 Question 4: What channels are you using? 09:33 Question 5: Can you live up to it? 10:05 Question 6: Why should anybody care? 12:33 Brand Principles – Kevin Finn's book 12:53 Conclusion Kevin is an internationally recognised designer, author and founder of TheSumOf, an independent design practice focusing on brand identity with an emphasis on simple, strategic, intelligent and accessible communication. Kevin is also a TEDx speaker and founder of Open Manifesto, an independent journal focusing on the intersection of design with social, cultural, political and economic issues. 👍 Enjoyed this video? Hit the "Like" button to see more in your feed. 🔔 Subscribe so you never miss our new videos: https://bit.ly/YTCanvaDirectSub _ ⛏ PLAYLISTS FOR YOU TO DIG DEEPER: ► Try our "Canva for Beginners" Free Course: https://bit.ly/37KAvvT ► Dive into our free Canva Live Webinars and learn from a wide range of experts: https://bit.ly/3jZ7Gle ► Check out our Canva step-by-step tutorials for freelancers and small businesses: https://bit.ly/3i6rUu3 ► Learn from our brand ambassadors, the Canva Certified Creatives (CCCs): https://bit.ly/2Q3cabW ► Discover short Canva Tips & Tricks: https://bit.ly/3BekZFu _ About Canva: Canva is the world’s most inclusive design platform that lets anyone design anything and publish anywhere. Canva can help you express ideas, unleash your creativity and achieve your goals. Available in 100 languages and on any device, start with one of Canva’s 615,000 templates and see where your creativity takes you. ❤️ Try Canva now for free: https://canva.me/design-on-canva

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Digital Marketing

This 1 Jingle Made Wheaties Famous [Video]

📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses 📔 Favorite Free Certification Courses: • Digital Marketing Certification: https://clickhubspot.com/od6 • Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification • SEO Training Course: https://clickhubspot.com/SEO-Training-Course • Inbound Course: https://clickhubspot.com/Inbound-Certification • Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification • Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification • Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification • Taking your Business Online Course: https://clickhubspot.com/Business-Online About HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers. ⚠ Disclaimer: The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #HubSpot