Categories
Small Business Marketing

Lack Of Understanding Leads To Terrible Marketing || Episode 149 [Video]

Looking to take action in your business? Listen to Episode 144 and start getting DM’s asking to work with you in 7 days from now – https://brandonlucero.com/ep144We recently wrapped up our incredible 3-day mastermind with our New Generation Mastery students. One thing that became very clear to me after spending these days with our students was the lack of understanding about who they’re truly helping and how they’re helping them, which leads to terrible marketing in your business. Many entrepreneurs think “Okay, I have this certification, I know how to do X, Y, and Z” then they focus on a solution like transforming someone’s life or helping someone eat healthier. But how do you differentiate yourself? In this episode of the podcast, I’m digging into how to improve your marketing with understanding. Listen in and discover the four understandings needed for better marketing, how to stand out in an oversaturated market, two interesting things from our top-performing ads, plus updates on our company!Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

Categories
Small Business Marketing

Everyone Is Replaceable, But You Don’t Have To Be || Episode 147 [Video]

Everyone is replaceable, including you and me. I’m certainly replaceable. And, not just in my industry, but in my kids’ life, my marriage, my friendships, etc. It’s important to recognize this and not take anything for granted. And, when it comes to running your business, keeping this top of mind helps you stand out. So, how do you stand out? How do you keep the edge and become irreplaceable? In this episode, I’m sharing how to stand out and be irreplaceable in your industry. Listen in and learn the easiest way to stand out in your space, what not to do, what happens when you don’t honor your dharma, and where I spend most of my time to maintain the edge. Plus, I’ll share the three areas to identify if you are irreplaceable in your space. This is the same teaching I use with my students inside my programs. Because, the truth is, if you don’t step up, someone else will at some point. So, why not you? Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

Categories
Small Business Marketing

Are Attachments Killing Your Content And Stealing Your Power? || Episode 146 [Video]

Lately, I’ve shared proven tactics to sell on social media, get more DMs, and create high-performing webinars. And, I also know that over 70% of listeners don’t take action on any of it. If you want to take action, but self-doubt, fears, and worries keep coming up then you’re leaking what I call “personal power.” In this episode, I’m revealing how to find balance and increase your personal power so you can show up more powerfully, unlock what your message is with more clarity in the journey, create wildly effective marketing, and discover how to stop leaking your personal power. Even with all the tactics in the world, there needs to be a balance with these invisible elements for you to get better results. When you’re standing in your power you become unstoppable and hopefully this episode can help you with that.Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

Categories
Website Design

Match photos automatically in Photoshop [Video]

Looking for a challenge?Join us in design & building a whole website in just 3 days:https://bit.ly/3NlKZWsOr check out all our other FREE resources here: https://bit.ly/3C8gBeL👩‍🎨 Post by @mattbruntondesignMatt’s Youtube Channel 👉 https://www.youtube.com/c/MattBruntonUK#graphicdesigntips #graphicdesigners

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Small Business Marketing

Growing an Online Evergreen Business to 7 Figures with Nicole Culver || Episode 145 [Video]

What if you could make selling easier, faster, and even more fun? Because as an expert in your field, I’m going to assume selling isn’t your favorite thing to do, likely because you’re good at what you do and are more focused on those expert skills! Well, that’s what today’s guest noticed with their clients.On this episode, I’m joined by Nicole Culver who, with her husband, helps experts get weekly sales on evergreen but without the old-school automated type of webinar evergreen. They created a unique model based on buying behavior to bring in the 15% who are ready to buy NOW repeatedly. Tune in to hear Nicole and I chat about their proven evergreen model, how much I spent on ads for customers who didn’t convert and what we’re going to do about it, astounding client results and examples from entrepreneurs ready to change the world, and authentic, unscripted ways to sell that are easier, faster, and more fun than the typical launch model.In 2016, Nicole would’ve said it takes 9 months for her audience to buy. Using this model, she’s making sales in one week. This is a huge difference in sales for any business and you can learn all about it in this episode.Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

Categories
Social Media Marketing

5 Mindset Shifts You Need To Make To Build A Powerhouse Brand [Video]

Are you ready to get out of your comfort zone and do the deep work to build a powerhouse brand?If you said yes, just set aside all your tools, systems and tech for a few minutes. And let’s focus on the ONE thing that can actually make or break your business:Your MINDSET.If you want to learn all about the 5 foundational mindset shifts that can help you build a powerhouse brand in 2022, press play on this video now!Want to Build A Powerhouse Sales Machine? Sign up for S.O.S Today! Doors are Closing Friday, October 21! https:/www.startsellingonsocial.com 00:11 Hello + Welcome00:33 Building a Powerhouse Brand00:56 The Power of Your Mindset01:22 You Are Not Behind03:16 Perfectionism Can Paralyze You04:12 Action Leads to Clarity04:57 Consistency is Queen05:36 Stay the Course07:13 Serve, Don’t Sell08:01 People Saying “No” Has Nothing to Do With You09:24 Show Up Consistently, Nurture Your Audience, Build Trust10:27 Overcome Their Objections11:26 Build a Foolproof Sales Plan13:17 My Clients are Children, How do I Market to Them?14:57 Why Am I Not Getting Engagement When Posting Consistently?16:54 Should I Be Doing More LIVES than Posts?18:38 Should I Showcase my Multiple Businesses Under One Account?20:47 Can I Do S.O.S on a Mobile Device?20:57 Is a Beautiful Feed Important?25:24 Should I Choose One Idea to Market so I Don’t Confuse my Audience?27:30 Final Thoughts

Categories
Small Business Marketing

How To Create Persuasive Webinars That Pull People In || Episode 144 [Video]

A question that I get all of the time once people figure out their messaging is how to incorporate it into strategy. Earlier this year we did our first live launch using ONLY webinars and workshops. I wasn’t sure how it was going to do and it felt like a big risk. Well, it did over a million dollars in sales and it was way less stress, less work, and had huge engagement.So in this episode, I’m going to give you an overview of how we integrate our most effective messaging into webinars, live trainings, ads, and more! Listen to the latest podcast episode to discover how to craft the perfect webinar title, how to capture their attention in the first 5-10 minutes, my unique five-step method for drawing your audience in and making more sales, and the biggest mistake entrepreneurs make when teaching in a webinar that kills sales. The goal of this episode is for you to take action, so once you do, let me know!If you’re looking for another episode where you can take immediate action and start seeing results, check out episode 142 and get our free guide on how to get DMs asking to work with you in 7 days from now – https://brandonlucero.com/ep142Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com