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Marketing Analytics and Reporting

Google Ads NEW Performance Max “pMAX” will leave marketing agencies F*CKED in 2022 | Get ahead now [Video]

This is just a basic high-level introduction on Hello fellow Paid Search, Google Analytics, ECommerce Shopping, marketers. Hopefully this video will help you how to clearly and consistently explain pMAX strategy to the client… so they understand and buy in ! optimization strategy used to evaluate pMAX campaign performance for a brand new launched brand with NO historical performance data. Tip 1: tell your client to relax and be patient. It takes 7-10 days for the smart-machine learning algorithm to detect conversion signals… it can’t be “smart” overnight, just as humans do this process requires data gathering, user behavior, and other factors to determine how to move forward. #pMAX doesn’t give a damn about your “keyword lists” … this campaign targets users who are ready to buy. Don’t ask how they know, but they just do. The automation works, it’s personalized, it’s relevant, it shows ads to the right consumer. * this campaign type removes a ton of human error. I’ve seen standard shopping campaigns spend $20k+ without 1 single purchase. Let the advanced technology determine who it’s best to target. Why? Because the numbers prove effective.

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Sales Funnel Software and Tools

Multi Funnel Marketing Map [Video]

Are you struggling to get more conversions?It could be that you don’t have a multi-funnel strategy. Check out this video where I walk you through how to use multi funnel marketing in your business.Whether you have reviewed Clickfunnels, Funnel Gorgeous or even something like Coachbox funnel marketing for business is key.To get a copy of the map:https://dawnrosedigital.com/money-mapTo get a 14 Clickfunnels Trialhttps://clickfunnels.com/?cf_affiliate_id=1318559&affiliate_id=1318559Join Funnel Gorgeoushttps://www.fgfunnels.com/backdoor?fpr=dawn37

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Marketing Analytics and Reporting

Digital Marketing Expert in 2022 | Advice on Spotting One [Video]

Digital Marketing Expert in 2022 – How To Spot A Digital Marketing Expert Via Phone Screening Interview. In this video, we talk about job interviews and why the majority of companies fail to spot the right digital marketing expert. Watch this videoArticle about job interview https://www.maria-johnsen.com/million-dollar-blog/human-resources/how-to-spot-a-digital-marketing-expert-via-phone-screening-interviewI post educational videos regularly Subscribe to my YouTube Channel and Hit the notification bell to get updates 😊👉 https://www.youtube.com/c/SEOLady Explore My Multilingual Digital Marketing Service 👉 https://www.maria-johnsen.com/ Maria Johnsen’s Books:👉 https://www.maria-johnsen.com/books/ Courses and Training:👉 https://www.maria-johnsen.com/courses-and-training/ Create Pixel Perfect Website Without Coding 👉 https://trk.elementor.com/maria22 Make a Big Impact With Your Small Business👉 shorturl.at/bjBN9 Put Your Agency Center Stage. Grow Faster with Semrush👉 https://bit.ly/39W6wFu▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ About Maria Johnsen:Maria Johnsen is a multilingual SEO, PPC and social media marketing expert. She managed software projects for well known IT companies and Bank in Norway, China, the UK as well as cooperation with governments and police authorities regarding projects related to data crime and tracing terrorists online.Starting in 2008, she began offering search engine optimization services. Her company Golden Way Media expanded internationally in 2009 carrying out various projects in Europe, North America and Asia. While offering services to the public, Maria Johnsen continues to consult with corporate clients, agencies and small businesses.More about Maria Johnsen can be found at the link below: 👉 https://www.maria-johnsen.com/about-maria-johnsen/Maria Johnsen’s Google Ads, Google Analytics, Microsoft Bing ads, Yandex search engine and Yandex analytics certificates can be found on here: 👉 https://www.maria-johnsen.com/ppc-admanagement/ ➖➖➖Unauthorized copying, selling, re-uploading and sampling are strictly prohibited. Copyright ⓒ Maria Johnsen. All Rights Reserved.➖➖➖#digitalmarketingexpert #jobinterview

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Digital Marketing for Professionals

2022 CRO Webinar: Learn Conversion Rate Optimization [Video]

Learn Conversion Rate Optimization. Conversion rate optimization, or CRO, is the most effective way to increase the overall value of your website traffic. As in…More sales. More free trial sign-ups. More form fills. Or anything else you consider a conversion on your site. This webinar you will learn conversion rate optimization and we will teach you the foundations of CRO and guide you through a 4-step framework designed to help you find the right elements to optimize on your site. Ignite Visibility Director of CRO Randy Anderson and Director of Product Management Danny Conlon join CEO John Lincoln as they teach you how to navigate the CRO cycle and run your own successful conversion tests. By the end of this webinar, you’ll learn Conversion Rate Optimization.- How to use Google Analytics to find friction points on your website – How to execute A/B tests to determine what is working for your site and what isn’t- How to create a testing plan – so you’ll never have to wonder what to test next – The specific stack of tools we use to evaluate and test client sites- How to structure a long-term CRO program for your businessBy joining, you’re putting yourself first in line to get the repeatable (and stealable) system we run again and again to keep conversions climbing. Learn Conversion Rate Optimization and join this webinar!Stay tuned to grab your copy of our Conversion Rate Optimization Checklist. If you’re ready to increase conversions on your site, reach out to us at [email protected] for a CRO consultation.Subscribe: https://bit.ly/2AuX8o5Learn more on our blog: https://ignitevisibility.com/Ignite Visibility is a premier Internet marketing company based in San Diego, CA.#digitalmarketing #internetmarketing

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Marketing Analytics and Reporting

Get Started Faster Cheaper and Easier with GTM Server Side. [Video]

Server-Side tagging is the way to use Google Tag Manager to instrument your application across devices. Sooner or later it might become a better way of gathering data to measure our marketing efforts and steer our decisions. As new solutions for server-side tracking appear on the market, you need to consider the benefits and drawbacks of each solution while taking into account your infrastructure and bottom line. This is why, in today’s video, Julian is going to show you one of those tools and how it can help you to start tracking data in an easy and accessible way.OUTLINE:00:00 – Introduction.00:50 – Installing the GTM Server-Side Instance.01:32 – Manually Provision Tagging Server.04:02 – Server Container URL04:23 – Test Server-Side Instance.05:24 – Send Server-Side Information to GA4.06:45 – Stape.io Server-Side Solution.07:28 – Stape.io Server-Side Overview, more information.🔗 Links:Stape.io link: https://stape.io/?pt=mssc&rs=youtube Use Cupon code “MeasureSchoolServer” to get 10% off.🎓 Measure Masters Membership: https://measureschool.com/measure-masters/?utm_source=video&utm_medium=youtube.com&utm_campaign=descriptionFREE Tag Manager Course: https://measureschool.com/products/free-google-tag-manager-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=descriptionFREE Analytics Course: https://measureschool.com/products/free-google-analytics-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description🔀 GTM Copy Paste – Our Chrome extension https://chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa🚀 Hire us: https://measureschool.com/services/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 📚 Recommended Measure Books: https://kit.co/Measureschool/recommended-measure-books 📷 Gear we used to produce this video: https://kit.co/Measureschool/measureschool-youtube-gear📡 Our Live Streaming Software: https://restream.io/join/YXLM2 👍 FOLLOW USFacebook: https://www.facebook.com/measureschoolTwitter: http://www.twitter.com/measureschoolLinkedIn: https://www.linkedin.com/company/measureschool

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Marketing Analytics and Reporting

How to Get Critical Buy-in for Data & Analytics [Video]

Learn more about how to transform your organization through data: https://caserta.comPanel on setting the stage for data and analytics adoption.Tune in to our panel of thought leaders who will share their real-world experience with creating buy-in for data and analytics projects across all parts of an organization.Topics to discuss:+Creating buy-in for data evolution+How to identify blockers+How to transform nay-sayers into champions early onPanelists:Ranjana YoungData & Analytics Strategist, CasertaDanny SiegelCOO, CasertaAileen BlassPrincipal, Data Strategist, CasertaModerated by:Remy RosenbaumVP Marketing & Analytics, Caserta

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Marketing Analytics and Reporting

Advanced B2B Marketing Analytics Hacks [Video]

Marketing driven by data is essential today if you want to stay relevant and compete in an ever-changing market. In fact, marketers that have the right analytics to back up their everyday decisions can report on the entire funnel, defend their marketing spend, execute efficient and effective marketing campaigns at scale, and much more. Are you ready to uplevel your analytical skills?Join us alongside Ryan Schwartz, SVP of Growth & Systems at TripActions as he covers:- The evolution of analytical marketing- Analytical marketing growth hacks- The challenges with the common measurement approach- Steps to take to become a rockstar analytical marketer- And much more!

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Marketing Analytics and Reporting

Product Positioning Vs. Brand Positioning (Product Marketing 2022) || Dekker Fraser [Video]

Hey, I have explained in detail about the product marketing course in this video. I have also highlighted the difference between Product Positioning Vs Brand Positioning. Watch My Video : https://youtu.be/CWinWWPyyCkAlso, learn from an experienced Silicon Valley PMM with a top MBA Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large software companies including Sony. Your lead instructor received his MBA from the top marketing school in the U.S. and works in the epicenter of product marketing in San Francisco. New! Free access to the top-rated book Become a Product Marketing Manager (PDF version)New! Product Marketing Calendar Template (Excel)1-Page Product Marketing Plan Template + 1-Page Competitive Analysis Template (Word)Marketing strategy, tactics, and execution Interview skills to land a six-figure product marketing positionDay-to-day operational skillsAdvanced MBA level product marketing managementHard skills in quantitative marketing analytics and softwareSoft skills to succeed in the office and get promotedWho this course is for:Anyone Who Wants To Become A Product Marketing Manager, Potentially Earning Over $100kSo, Why late? Click here and complete the course to become a Product Marketing Manager……Product Marketing Course (Become a Product Marketing Manager): https://www.udemy.com/course/product-marketing/?referralCode=C29D8A9A51F6DE7E8687About the InstructorManagement Experience• Global Product Marketing Manager for Sony PlayStation• Vice President of Marketing for Talkatoo• Senior Product Marketing Manager for Webgility• Product Marketing Manager for Rocket Lawyer (Google-backed)• Director of Marketing for Ironclad Games / Flame Design• SaaS Marketing ConsultantEducation• MBA in Marketing from Northwestern University – Kellogg School of Management• Leadership Essentials from Columbia Business School• Bachelor of Commerce from Mount Allison University• Master’s and bachelor’s-level business courses at BI: Norwegian Business School• Presidential Scholar at Saint Mary’s UniversityAcademic & Volunteer Experience• University MBA Program Advisor• College Marketing Lecturer for Digital Marketing & Business Analytics• Division Director and VP of Membership for Toastmasters International• Board of Directors for a charity

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Marketing Analytics and Reporting

UTM Tracking Template: Google Analytics [Video]

Discover this Google Analytics UTM Tracking template you can easily follow to leverage your marketing campaigns. UTM stands for Urchin Tracking Module, originated with Urchin Software Corporation, a company bought by Google in 2005. Google turned this acquisition into Google Analytics.Google analytics is a powerful tool that can help you understand your customers better and improve your business but it’s also very hard to use. But don’t worry because this video explains how to setup utm tracking in google analytics. You can just look through the reporting data from Google Analytics for analysis. UTM monitoring allows you to trace which leads and sales came from which sources, allowing you to fine-tune your approach based on this data. You add parameters to your website link to capture the reporting data about the referring campaign. Campaign traffic is traffic you can see in google analytics that has come from a link with utm parameters appended.There are many free resources online that teach google analytics basics, but most of them assume you have some knowledge about web analytics already. This gets in the way for people who don’t know much about web metrics or data analysis. It’s very important to note in setting up utm codes in google analytics that once you come up with your urls you should be sure that it is what you want because nothing we’re going to talk about here is retroactive – make sure you get this right the first time.This easy-to-follow Google Analytics UTM Tracking video is created with beginners in mind so anyone can learn how to use google analytics without having to be an expert first. This video tutorials will show you exactly what steps you need to take, and which reports are essential for any small business owner. Then the resulting data will be visible in google analytics meaning you can track traffic in terms of where it came from and how it got to you.So, if you are interested in tracking your campaigns, then watch Google Analytics UTM Tracking tutorial until the end. ——————————–✨ Entrepreneur – Hustles Daily To Bring Their Vision To Life & Transform Their Ideas Into Income🚀 Join a community of hard working entrepreneurs who are committed to building the business they love.https://www.youtube.com/channel/UCmH99cCLXOXzaEFJKyGJXTw?sub_confirmation=1———————————–Disclaimer: Please note that all recommendations & links are affiliate promotions. We receive a commission when you decide to purchase through our links.

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PPC Advertising

Can You Get GA4 Certification? Is There a Google Analytics 4 Exam? [Video]

In this video, you will learn about GA4 certification. We will talk about the current Google Analytics exam which covers Universal Analytics, and if Google will be adding a GA4 (Google Analytics 4) exam in the future.JUMP TO A TOPIC IN THIS VIDEO:0:00 Introduction0:29 How do you get certified in Google Analytics?0:59 Does the exam cover GA4?2:49 When will the exam cover GA4?3:05 Where will I take the GA4 exam?4:11 Should I wait to take the exam?4:40 ConclusionYOUR EXTRA RESOURCES:○ Google Analytics Certification – https://youtu.be/TBsup9WEvZA○ Google Analytics Certification (blog post) – https://www.lovesdata.com/blog/google-analytics-certification○ Events in GA4 – https://youtu.be/N5mGXJLrtrs○ GA4 Tutorial – https://youtu.be/Xzvn_kBmIRwGA4 COURSES:○ GA4 Mini-Course (paid) – https://www.lovesdata.com/courses/google-analytics-4-mini-course○ GA4 Complete Course (paid) – https://www.lovesdata.com/courses/google-analytics-4○ Analytics Essentials Course (free) – https://www.lovesdata.com/courses/analytics-essentialsMy email updates: https://www.lovesdata.com/email-newsletterMy courses: https://www.lovesdata.com/coursesMy book: https://amzn.to/2FTQ8SXSAY HELLO!○ My blog – https://www.lovesdata.com/blog-welcome○ Contact me – https://www.lovesdata.com/contact-usTOOLS I USE AND RECOMMEND:○ Email platform – https://lovesdata.co/zrLd7○ Course platform – https://lovesdata.co/2Zzfq○ Data connector – https://lovesdata.co/oOWkISubscribe for more videos: http://www.youtube.com/subscription_center?add_user=lovesdata