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Marketing Platforms and CRM

Pardot vs Marketing Cloud: Which is Better? [Video]

So, you’ve heard of Pardot, and you’ve heard of Marketing Cloud. Which one is better though in the battle of Salesforce Pardot vs Marketing Cloud?In this video, Lucy covers the pros and cons of both to help you and your business make the right choice. After all, it’s important to understand that although each option is similar, they both have their own unique differences.For more information on this topic, check out our blog post on Salesforceben.com: https://www.salesforceben.com/the-drip/pardot-vs-marketing-cloud/#salesforce #salesforceadmin #salesforcedeveloper #pardot #marketingcloud #trailblazercommunity

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Marketing Platforms and CRM

From Accidental Salesforce Admin to Accidental Pardot Admin What Now [Video]

There are so many people in the Salesforce ecosystem who ended up here unexpectedly that we have a term for it — accidental admin. So, what do you do when you’ve not only become your organization’s accidental Salesforce administrator, but you are also suddenly expected to fulfill the admin role for Pardot?Topics covered include:-Top 5 technical skills that translate from Salesforce to Pardot-The 3 biggest soft skills you’ll need to brush up on for success-Information you probably already know but don’t realize

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Marketing Platforms and CRM

Enhanced Engagement History for Pardot [Video]

Enhanced Engagement History for Pardot is a marketing insight solution for Pardot customers. The Partner Application allows a marketing team user to get a 360-degree view of a prospect’s marketing engagement history from all Pardot Business Units (BUs) directly on the prospect’s Salesforce record. They may also filter the engagement history to see a single BU at a time. The user sees this information via a Lightning Web Component (LWC) that can be added to the Lead, Contact, Person Account, or custom object page in Salesforce Lightning. The engagement history data is obtained by querying Pardot over the API, so it provides real-time information and does not store any information itself. Email content can be previewed from the LWC by clicking on them to get further details inside Salesforce.Start your free trial on the AppExchange: https://www2.nebulaconsulting.co.uk/l/39352/2022-02-01/f6j7w3

Categories
Marketing Platforms and CRM

MuleSoft Composer for Salesforce with Live Demo and Industry Use cases [Video]

Hello #Trailblazers!!! ⛳️ Salesforce Marketers (Pardot) Group coming up with one of the Amazing event ” MuleSoft Composer for Salesforce (No Code integration platform) – Live Demo with industry use cases”About MuleSoft Composer:By using MuleSoft Composer, you can create integrations and logic with a few simple clicks directly inside of Salesforce. Integrate Salesforce with external apps, or connect between external apps directly. Build multi-system workflows with two or more apps, seamlessly