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PPC Advertising

Google Ads Performance Max Campaigns – Find More Converting Customers [Video]

Please join our FREE Facebook group ‘Google Ads Like A Boss’. Meet like-minded professionals, join the discussions, ask questions, offer help and much more. https://www.facebook.com/groups/googleadslikeabossThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeGoogle’s Performance Max is the best way to gain more traffic and improve your ROI. It is a performance-based model that lets you customise your campaigns to get more insight into your ads.Okay, so then what they also say is that it helps you find more converting customers and that’s also very important and it’s not only just about throwing money at Google and get zero in return you actually get conversions we run Performance Max a lot in every account and we find that this works wonderfully well. So you customize the goals that matter to your business and maximize conversions or conversion value. So it can run on both target ROAS and target CPA allowed you to engage customers across all of Google’s channels.So this is the beauty of this campaign that you can literally target the top of the funnel middle of the funnel and the bottom of the funnel traffic at all stages in that sales cycle or to the part of the conversion you can hit them wherever your audience goes or your prospect goes Search, Display, Video, YouTube. You can hit them just with a single campaign that is the beauty of it. And with Google’s real-time understanding of consumer intense and preferences paired with your input using audience signals Performance Max can unlock new customer segments you may not have expected and you are going to reach people you would never thought you would be able to reach. And you have the input you can set up the audience signals you know you can target your competitors, you can target certain brands, you can target by keywords, you can target by what type of URLs and Apps your audience uses or goes to all of this can be used just with one campaign and then you drive even more value so it’s data-driven attribution across channels optimizes for the most incremental touchpoints that drive customers to conversions so we keep pushing them further down the sales funnel by hitting them at these various touchpoints and I believe this is one of the most powerful campaign type when it comes to AI and machine learning PMax is the it’s like campaign Google Ads on steroids literally.Machine learning models are used to make more accurate predictions about which ads, audiences and creative combinations perform the best for you. As I said it’s going to rotate the ads or the image with the text, headline, description or the video see which one works the best. Then you acquire rich insights as well with reporting. This can help you understand which creatives are impacting your performance and help you optimize campaign creatives to drive ROI. And new insights such as rising search trends can also help you understand changes in performance and inform your broader business strategy.#performancemaxcampaigns #performancemax #performancemaxcampaign #digitalmarketingagency #marketingagency #digitalagency #googleadsoptimizationtips #googleadsoptimization #googleadsrecommendations #googleadwords #PPCChat #SEM #PPC #googleads #googleadstips #googleadstutorials #googleadstraining #googleadsoptimisation #googleadvertising #learngoogleads #googleadwords #googleadsconsultant #googleadsexpert #googleadsettings #googleadsspecialist #digitalmarketingWant to learn Google Ads? Here’s the playlist with over 20+ hours of tutorials and training: https://www.youtube.com/watch?v=aYysbzetu1A&list=PLO-Rw191vAq2eoUKUNVL9-hi9yEhYUnLG🔥🔥🔥 Google Ads Tools We Use🔥🔥🔥 ➡️ Google Ads MasterClass: https://sfdigital.co/3NfqXeZ➡️ Reduce click fraud. Increase profitability. https://sfdigital.co/3sDXzXZ➡️ Lower CPCs. Increase Quality Score with fast landing pages. https://sfdigital.co/3syg2Fx➡️ Optimize your Shopping campaigns for higher ROAS. https://sfdigital.co/3MlYwfr🔥🔥🔥 CONNECT WITH US 🔥🔥🔥 ➡️ LinkedIn: https://www.linkedin.com/in/uzairkharawala ➡️ Twitter: https://twitter.com/sfdigital ➡️ Facebook: https://facebook.com/sfdigitalstudios ➡️ GMB Page: https://g.page/sfdigital ➡️ Website: https://www.sfdigital.co.uk

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PPC Advertising

Google Ads Performance Max Campaigns – When Should You Use The Performance Max Campaign? [Video]

Please join our FREE Facebook group ‘Google Ads Like A Boss’. Meet like-minded professionals, join the discussions, ask questions, offer help and much more. https://www.facebook.com/groups/googleadslikeabossThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeWant to know when and why to use the Performance Max campaign? Click to learn more about its benefits and how to use it for the best results.So when should you use it? So you have specific advertising and conversion goals and this is important and critical. You must have your conversion goals. So, for example, if you want to drive online leads or sales or any other specific goal you may have, you can set it up and optimise your PMax campaigns for that. You want to maximize the performance of your campaign, you aren’t limited by which channel your ads appears on.So you obviously running your ads across all the Google’s channels. You want to easily access all of Google’s advertising channels using a single campaign. Super simple, super easy, anybody can run it. All you need are the creative assets. And you want to get additional reach and conversion value beyond keyword-based search campaign. So you’re not only just running on search, you’re going pretty much everywhere and at the same time building up your brand and brand awareness.#performancemaxcampaigns #performancemax #performancemaxcampaign #digitalmarketingagency #marketingagency #digitalagency #googleadsoptimizationtips #googleadsoptimization #googleadsrecommendations #googleadwords #PPCChat #SEM #PPC #googleads #googleadstips #googleadstutorials #googleadstraining #googleadsoptimisation #googleadvertising #learngoogleads #googleadwords #googleadsconsultant #googleadsexpert #googleadsettings #googleadsspecialist #digitalmarketingWant to learn Google Ads? Here’s the playlist with over 20+ hours of tutorials and training: https://www.youtube.com/watch?v=aYysbzetu1A&list=PLO-Rw191vAq2eoUKUNVL9-hi9yEhYUnLG🔥🔥🔥 Google Ads Tools We Use🔥🔥🔥 ➡️ Google Ads MasterClass: https://sfdigital.co/3NfqXeZ➡️ Reduce click fraud. Increase profitability. https://sfdigital.co/3sDXzXZ➡️ Lower CPCs. Increase Quality Score with fast landing pages. https://sfdigital.co/3syg2Fx➡️ Optimize your Shopping campaigns for higher ROAS. https://sfdigital.co/3MlYwfr🔥🔥🔥 CONNECT WITH US 🔥🔥🔥 ➡️ LinkedIn: https://www.linkedin.com/in/uzairkharawala ➡️ Twitter: https://twitter.com/sfdigital ➡️ Facebook: https://facebook.com/sfdigitalstudios ➡️ GMB Page: https://g.page/sfdigital ➡️ Website: https://www.sfdigital.co.uk

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PPC Advertising

Google Ads Performance Max Campaigns – Are They Worth It? [Video]

Please join our FREE Facebook group ‘Google Ads Like A Boss’. Meet like-minded professionals, join the discussions, ask questions, offer help and much more. https://www.facebook.com/groups/googleadslikeabossThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeIf you want to know whether Performance Max campaigns are worth it, you’ve come to the right place. This video will tell you how they work and how you can get started.How are you finding performance max yeah very good you need to give it a bit of time let the algorithm learn and don’t make too many changes and as I said earlier on don’t expect things to happen too quickly either but once it starts to run it really does work wonderfully well I would highly recommend that you have the assets as well, especially the video assets. Because if you don’t have video a third of that asset group is empty. You have the text, you have the images, you don’t have the videos. So video creation is extremely important.And this is why you know those who have started or are starting video marketing or video ads right now are going to stay ahead from the rest of the pack. Very soon in my humble opinion, Google is going to take away the keywords. Right the way things are going. They’ve taken away broad modified. Exact match is not exact anymore. Phrase is not phrase anymore. So it’s going broader and broader. Right? And eventually, Google won’t need any keywords.They will know exactly who we are after. What we are looking for and we are going to just target those audiences. Which is fine as long as the algorithm works and it works wonderfully well. Especially with performance max. There are no keywords with dynamic search ads, there are no keywords. Once you set it up properly, it works wonderfully well. So, it’s better for us because there’s less work. Now, you might think as an agency owner, freelancer, oh I’m going to be out of my job very soon. Well, you will be if you don’t evolve yourself. You need to think of new ideas. How can you stay in front of your competitors? So, I started doing video marketing about four years ago.I wish I had done 10 years ago has started but anyway, and very few agencies are doing video marketing I can count them, on one hand, are doing these live streams are uploading videos regularly and those who are doing this will stay ahead now with video you need to be creative you need to learn how to create these videos which you can then upload test and optimize right I have more time to focus on creating the creatives rather than matching around with the keywords. So for me is going to be even better. If we get rid of or Google gets rid of keywords we have one less hassle thing one less thing to worry about. Which keywords, how many keywords we should have, which match type, shall we put them in the same ad group, shall we keep them separate, how we use negative keywords and so on.All of that is going to disappear and all we do is just keep on focusing on the creatives and the landing page experience which very few people look at because all the blame goes on Facebook and Google oh they don’t work, I set it up properly, I use exact keywords, I did split testing, I wrote different ads and so on but they don’t look at what’s happening on the other side running ads is one part of the equation the other one is where those clicks take that visitor to that landing page. So you need to do that as well. Look at everything, the whole landscape, not just Google Ads. Okay, so hope that helped.#performancemaxcampaigns #performancemax #digitalmarketingagency #marketingagency #digitalagency #googleadsoptimizationtips #googleadsoptimization #googleadsrecommendations #googleadwords #PPCChat #SEM #PPC #googleads #googleadstips #googleadstutorials #googleadstraining #googleadsoptimisation #googleadvertising #learngoogleads #googleadwords #googleadsconsultant #googleadsexpert #googleadsettings #googleadsspecialist #digitalmarketingWant to learn Google Ads? Here’s the playlist with over 20+ hours of tutorials and training: https://www.youtube.com/watch?v=aYysbzetu1A&list=PLO-Rw191vAq2eoUKUNVL9-hi9yEhYUnLG🔥🔥🔥 Google Ads Tools We Use🔥🔥🔥 ➡️ Google Ads MasterClass: https://sfdigital.co/3NfqXeZ➡️ Reduce click fraud. Increase profitability. https://sfdigital.co/3sDXzXZ➡️ Lower CPCs. Increase Quality Score with fast landing pages. https://sfdigital.co/3syg2Fx➡️ Optimize your Shopping campaigns for higher ROAS. https://sfdigital.co/3MlYwfr🔥🔥🔥 CONNECT WITH US 🔥🔥🔥 ➡️ LinkedIn: https://www.linkedin.com/in/uzairkharawala ➡️ Twitter: https://twitter.com/sfdigital ➡️ Facebook: https://facebook.com/sfdigitalstudios ➡️ GMB Page: https://g.page/sfdigital ➡️ Website: https://www.sfdigital.co.uk

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PPC Advertising

Google Ads Performance Max Campaigns Best Practices | The Ultimate Guide To Google Ads For Ecommerce [Video]

Please join our FREE Facebook group ‘Google Ads Like A Boss’. Meet like-minded professionals, join the discussions, ask questions, offer help and much more. https://www.facebook.com/groups/googleadslikeabossThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeWould you like to know what really works for eCommerce? What types of Google Ads campaigns should you create for eCommerce? Then this is a video that you should not miss.What types of campaigns we should create for eCommerce in the advent of performance max? Well, Performance Max does everything it does search, display, video, shopping, Gmail everything so what we also do is run other campaigns, brand campaigns, DSA campaigns, search campaigns and i personally believe that all these signals help Performance Max even though their ROI or ROAS may not be high on these other campaigns.It is kind of like a game of football. The striker scores the goal and gets the credit for the goal. Does that mean you don’t play with the other ten players? Just have the striker and he will just keep on scoring the goals, not at all. You need those ten players to pass the ball to the striker or to that player who will score the goal. It’s a team effort and Performance Max is working like this at the moment.I personally believe that it does take a huge amount of signals from all the other campaigns to help it optimize it speed it up a bit more and you got to remember Pmax is very new I mean going back 10, 12 years when the iPhone one came out and we were all like blown away wow this is amazing it can’t get better than this but looking back it didn’t do much at all so I think in the next two, three years is going to be really exciting I pretty much believe that the keywords will be taken away and it will all be audience-based marketing. Which is good in a way because Google all this headache of negative keywords and match types and all that is going to go away.And then we can focus more on the creatives. Because right now we need to do video ads, display ads and so on especially with you a lot of testing and retesting. So if that headache it goes away the keyword I won’t be one be frustrated about it as long as the campaigns keep on performing and I know it will. The algorithm is getting better and better by the day.#performancemaxcampaigns #ecommerce #googleadsperformancemax #performancemaxgoogleads #performancemaxcampaignsgoogleads #performancemax #digitalmarketingagency #marketingagency #digitalagency #googleadsoptimizationtips #googleadsoptimization #googleadsrecommendations #googleadwords #PPCChat #SEM #PPC #googleads #googleadstips #googleadstutorials #googleadstraining #googleadsoptimisation #googleadvertising #learngoogleads #googleadwords #googleadsconsultant #googleadsexpert #googleadsettings #googleadsspecialist #digitalmarketingWant to learn Google Ads? Here’s the playlist with over 20+ hours of tutorials and training: https://www.youtube.com/watch?v=aYysbzetu1A&list=PLO-Rw191vAq2eoUKUNVL9-hi9yEhYUnLG🔥🔥🔥 BEST FREE TOOLS & GOOGLE ADS COURSES 🔥🔥🔥 ➡️ Google Ads Editor Training Course: https://courses.sfdigital.co.uk/courses/google-editor-like-a-boss➡️ Google Ads Training Course: https://courses.sfdigital.co.uk/courses/adwords-ninja-course ➡️ Video Marketing Training Course: https://courses.sfdigital.co.uk/courses/video-marketing-ninja ➡️ GDN Training Course: https://courses.sfdigital.co.uk/courses/gdn-like-a-boss ➡️ Free Google Ads Training Course: http://offer.sfdigital.co.uk/adwords-ninja-sp/ 🔥🔥🔥 CONNECT WITH US 🔥🔥🔥 ➡️ LinkedIn: https://www.linkedin.com/in/uzairkharawala ➡️ Twitter: https://twitter.com/sfdigital ➡️ Facebook: https://facebook.com/sfdigitalstudios ➡️ GMB Page: https://g.page/sfdigital ➡️ Website: https://www.sfdigital.co.uk