Having a profitable paid search campaign has many components. Here are eight ways to optimize your PPC campaigns to …
Using Google Ads to Create a Successful PPC Campaign for Your Junk Removal Business Hey everybody, and welcome back to the channel. In today's case study video, we're going to go take a look at a Google Ads campaign that we created for a junk removal business. We'll review the campaign and metrics over the first 30 days, the ad groups, and which keywords we're using to help drive leads. Enjoy! Wanna run this campaign for your Business? Apply today: https://clicksgeek.com/apply-today More about us, our free training, and our courses: https://linktr.ee/clicksgeek ⏱️TIMESTAMPS⏱️ 0:00 Intro 0:33 Reviewing Campaign Metrics and Costs 1:05 Junk Removal Ad Groups 1:38 Junk Removal Keywords 2:19 Outro ———- RELATED VIDEOS ———- 1. Junk Removal Lead Generation | Grow Your Junk Removal Business With Google Ads https://youtu.be/-iDRSjezkW8 2. Junk Removal Company Marketing | Successful Junk Removal Ads And Lead Generation https://youtu.be/53iojpIUBV4 3. PPC Lead Follow-Up | Responding to Google Ads Leads https://youtu.be/tCwi0RpXp7I ************************************************************************* #GoogleAdwords #GoogleAdsBids #GoogleAdsBiddingStrategy #GoogleAdsTutorial #PPC
Why Do Keyword Research? ☎️ [phone ringing] ☎️ [phone ringing] PPC. PPC profit pros. Aaron here. Oh, hi Howard.
Are you running linkedin ads or having a LinkedIn ads agency run your linkeidn ads campaign for you? Check this one setting …
Whether you choose to go with Google Ads or SEO (Search Engine Optimization) ultimately depends on your business situation.
Which bidding option should you choose for PPC? Which has the best results? All 3 have wildly different results. See which has the best results in each distinct situation you’re in.Visit our site: https://guaranteedppc.com/blog/PPC Strategy Playlist : https://www.youtube.com/watch?v=GhnBm…Other Strategies : https://www.youtube.com/watch?v=XGiig… KEYWORDS:manual vs enhanced cpc vs smart bidding on google ads,manual vs enhanced cpc results,manual vs. smart bidding on google ads,manual cpc vs. enhanced cpc bidding performance,is enhanced cpc bidding any good?,enhanced cpc bidding vs. smart bidding case study#ManualCPC#EnhanceCPC#CPC#smartbiddingongoogleads#manualcpc#enhancedcpc#googleads#enhancedcpcbidding#manualcpcbidding#smartbidding#cpc#keywordsperads#customlandingpages#targetcpabidding#cpa#smartbiddingoptions#smartbidding#costperlead#keywordmatching#roi#googleadsaccount#crm#contactforms#callrail#googledata#searchcampaigns#metadata#costpersale#searchtermresult#costperconversion#ppcmoneymakingstrategy
💡 Watch the entire FREE Google Shopping Course here:https://keycommerce.com/google-shopping-course/Welcome to the Free Google Shopping Ads Course by KeyCommerce!In this course, you’re going to learn everything you need to set up, optimize, and scale your Google Shopping campaigns.With this free Google Shopping Ads Course for Beginners, we’re going to help you take your google shopping campaigns from zero to $800k in sales per month. It means we’re turning google ads into a sales-generating machine for your ecommerce store.You’ll get direct access to the exact knowledge, tactics and strategies we’ve been using for years to scale up hundreds and hundreds of ecommerce stores with Google Shopping campaigns.This is by far the best course jam-packed with extra bonuses. You will have access to all the templates, checklists, and other tools that my team and I use for scaling Google Shopping campaigns.Now why is this Google Shopping Ads Course free, you might ask? Well, to be totally honest, we’re a team of ecommerce experts that help store owners scale from $20k to $500k+BUT!We ONLY work with stores that are already making AT LEAST $20k per month. So, we made this full Google Shopping course to help you get there as soon as possible.So what are you waiting for? Click the link below, start scaling your Google Shopping campaigns the right way, and earn as much as $800k per month.We’ve included so many useful resources in our video, that we couldn’t fit them all here. Click on this link to find all the links, and resources that Sam mentions throughout the course.GOOGLE SHOPPING MEGA COURSE LINKS PAGE: https://keycommerce.com/google-mega-shopping-course-links/See you on the inside.00:00:00 Welcome to the Course00:04:42 The Million Dollar Potential of Google Shopping00:15:29 How does Google Shopping Work? Full Overview00:23:22 Guide to Google Shopping Metrics00:28:28 How to Make Your Google Shopping Campaigns Profitable00:35:58 Making Your Website Compliant00:49:30 How to Create Your Google Ads Account00:52:18 How to setup Conversion Tracking with Google Analytics for Shopify & Google Ads01:03:03 What is Google Merchant Center & How Does it Work?01:12:56 How to Add Business Information Settings in Google Merchant Center01:14:36 How to Claim & Verify Your Website on Google Merchant Center01:16:50 How to Set Up Your Shipping & Returns Settings on Google Merchant Center01:22:37 How to Set Up Taxes on Google Merchant Center01:25:45 How to Link Google Merchant Center with Google Ads01:27:44 What is a Product Feed & What are Product Fields?01:32:56 How to Choose the Product Feed Method for Your Shopify Store01:37:54 Set Up Your Product Feed with Shopify App01:47:24 Set Up Your Product Feed with Direct Uploads to Google Merchant Center01:58:57 Set Up Your Product Feed with Google Sheets02:17:59 How to Fix Product Disapprovals in Google Merchant Center02:24:14 Standard Shopping vs. Smart Shopping02:29:40 The Google Shopping Structure02:31:43 Google Shopping Campaign Setup & Settings02:40:41 How to Segment Your Products in Google Shopping02:45:03 Google Shopping Campaign Launch Checklist02:49:07 How Do We Optimize Google Shopping Campaigns?02:56:24 Google Shopping Recommended Columns Setup03:03:18 Guide to Google Shopping Bidding (Different Types & Uses) 03:15:10 Manual Bidding Optimizations for Google Shopping03:33:19 Bidding Adjustments (Location, schedule, device, audiences)03:46:35 What Are Negative Keywords & How to Use Them for Google Shopping03:56:53 Product Feed Optimizations04:03:15 How to Run Promotions in Merchant Center for Google Shopping04:10:53 How to Set Up Product Reviews on your Google Shopping Campaigns04:19:46 Google Shopping Optimization Schedule & Checklist04:28:32 No Impressions and/or Clicks04:41:09 Not Enough Sales04:53:09 Ads Too Expensive (Not Profitable)05:02:32 Dealing with Google Merchant Center Suspensions05:17:38 How to Set Up Google Shopping Free Listings05:22:14 Was This Course Useful?——————————————————–📅 Have you grown your store to $20k/month revenue and are looking to scale up? The next stage of your growth is what we do best.Book a free strategy session here to see if we’re the right fit to help further grow what you’ve built: https://keycommerce.com/strategy-session/#FreeGoogleShoppingCourse, #GoogleShopping, #MrSamBaldwin——————————————————–📅 Have you grown your store to $20k/month revenue and are looking to scale up? The next stage of your growth is what we do best.Book a free strategy session here to see if we’re the right fit to help further grow what you’ve built: https://keycommerce.com/strategy-sess…#FreeGoogleShoppingCourse, #GoogleShopping, #MrSamBaldwin
In this video on impressions vs clicks I will go over the difference between google ads Impressions vs Clicks. In this new updated video for 2022 the video will cover what an impression in google ads is as well as what a click is and the importance of the two inside google ads. 0:00 Intro0:11 What Are Impressions0:45 What Is A Click1:00 The Relationship Between The Two (CTR)1:10 Why They’re Important1:27 What Should Your CTR Be?1:42 How Do We Find Our Impressions And Clicks2:10 Things To ConsiderOur Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketingGoogle Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.Impressions: DefinitionHow often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network. Note: If your ad or keywords aren’t receiving enough impressions, read Issues with fluctuating impressions.Each time your ad appears on Google or the Google Network, it’s counted as one impression.In some cases, only a section of your ad may be shown. For example, in Google Maps, we may show only your business name and location or only your business name and the first line of your ad text.You’ll sometimes see the abbreviation “Impr” in your account showing the number of impressions for your ad.Click: DefinitionWhen someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click.A click is counted even if the person doesn’t reach your website, maybe because it’s temporarily unavailable. As a result, you might see a difference between the number of clicks on your ad and the number of visits to your website. For YouTube on TV screens, clicks reported are for actions taken on the TV call-to-action button (CTA), not for actions taken on follow-up notifications.Clicks can help you understand how well your ad is appealing to people who see it. Relevant, highly-targeted ads are more likely to receive clicks.In your account statistics, you’ll find the clickthrough rate (CTR), which lets you know how many people who’ve seen your ad end up clicking on it. This metric can help you gauge how enticing your ad is and how closely it matches your keywords and other targeting settings.Note that a good CTR is relative to what you’re advertising and on which networks. To help increase your clicks and CTR, start by creating great ad text and strong keywords to make ads that are highly relevant and very compelling to your customers.Clickthrough rate (CTR): DefinitionA ratio showing how often people who see your ad or free product listing end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing.CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.Each of your ads, listings, and keywords have their own CTRs that you can see listed in your account.A high CTR is a good indication that users find your ads and listings helpful and relevant. CTR also contributes to your keyword’s expected CTR, which is a component of Ad Rank. Note that a good CTR is relative to what you’re advertising and on which networks.You can use CTR to gauge which ads, listings, and keywords are successful for you and which need to be improved. The more your keywords, ads, and listings relate to each other and to your business, the more likely a user is to click on your ad or listing after searching on your keyword phrase.
If you’re an Amazon fba seller and you’re considering hiring an Amazon PPC expert or an overseas Amazon PPC manager, don’t go anywhere. Make sure to watch this video and take notes if you want to shortcut and streamline your virtual assistant training process. In this video, I’m explaining all the things you need to discuss with your Amazon PPC contractor to ensure they don’t blow your Amazon ad dollars on wasted keywords and bids that are far too high. When you follow these PPC management tips, you’ll be able to trust your PPC worker more and limit how much you micromanage them and check their work in the future. Plus, your PPC ads will perform better, get a higher RoAS, lower ACoS, and convert more shoppers when you and your PPC guy (or girl) are on the same page in terms of your specific Amazon PPC goals. As with hiring anyone for any business, you need to be aligned on what success looks like in order to reach that level of success. 🔥 GET FREE ACCESS TO MY AMAZON LISTING CHECKLIST so you can fully optimize your listings to convert higher, outrank your competition, reduce your product return rate and negative reviews, lower your Amazon PPC ACoS & more: https://www.ZonChecklist.com Let’s talk about increasing your Amazon fba product rankings, reviews and revenue, and how to sell on Amazon: 🤙🏼 Schedule a free call with me: https://www.EvolveMediaAgency.com/ 📲 Book an in-depth consulting call with me: https://pixelfy.me/60-MinOur Amazon Agency Services: ✅ Video Content Creation – Influencer-Style Videos, Product Demo Videos, Unboxing Videos & Review Videos✅ Photo Content Creation – Product Photoshoots, Review Photos, EBC/A+ Designs & Infographics✅ Amazon Listing Optimization, SEO, Copywriting, Keyword Research and Competition Analysis✅ Google Ads, Amazon PPC, Email Marketing & Direct Mail Funnels➡️ Learn more about our Amazon marketing services: https://www.EvolveMediaAgency.com Best Amazon & Ecommerce Marketing Tools / Software: ▶ Pixelfy ▶ Save 10% monthly with code SAVE10 https://app.pixelfy.me/sign-up ▶ Landing Cube ▶ 21 Days Free and Save 10% monthly https://pixelfy.me/Landing-Cube ❤️ Comment, Like, Subscribe and turn ON notifications to get free access to more Amazon fba step by step tutorials and Amazon listing optimization tips! http://bit.ly/ytSubscribe (Some of these links are affiliate links. When you use them it really supports my channel, so thank you!)Ian Smith with Evolve Media Agency#amazonseller #amazonfba #amazontips #amazonlistingtips #amazontipsandtutorials
Attribution is important because it allows marketers to understand which channels are driving conversions revenue. By understanding which channels are most effective, marketers can make more informed decisions about where to allocate their resources. There are a variety of different attribution models, each with its own strengths and weaknesses. In this video, we’ll explain the different attribution models and how to compare them.The last click model is the most basic form of attribution. It assigns 100% of the credit for a conversion to the last channel that was clicked before the conversion occurred. This model is easy to understand and implement, but it has a major flaw: it ignores all of the interactions that happened before the last click. For example, if a customer saw an ad on Facebook and then clicked on a Google Ad later before finally converting on the website, the last click model would give all of the credit to Google. This ignores the role that Facebook played in the customer’s journey.The first click model is the opposite of the last click model. It assigns 100% of the credit for a conversion to the first channel that was clicked. This model addresses the flaw of the last click model by giving credit to the first channel in the customer’s journey. However, it has its own flaws. For example, if a customer clicks on an ad, doesn’t convert immediately, but then comes back later and converts, the first click model would give all of the credit to the ad even though it wasn’t responsible for the conversion.The linear model is a more sophisticated version of the last click model. It assigns equal credit to all of the channels that were clicked before a conversion occurred. This means that if a customer clicked on three ads before converting, each ad would get 33% of the credit. The linear model is more accurate than the last click model, but it still has its flaws. For example, it doesn’t take into account how close to the conversion a channel was clicked.The position-based model is a more sophisticated version of the first click model. It assigns 40% of the credit to the first and last channels that were clicked before a conversion occurred, and 20% of the credit to the middle channel. This means that if a customer clicked on three ads before converting, the first and last ads would get 40% of the credit each, and the middle ad would get 20% of the credit. The position-based model is more accurate than the first click model, but it still has its flaws. For example, it doesn’t take into account how many times a channel was clicked.The time decay model is a more sophisticated version of the linear model. It assigns more credit to channels that were clicked closer to the conversion. This means that if a customer clicked on three ads before converting, the ad that was clicked closest to the conversion would get more credit than the other two ads. The time decay model is more accurate than the linear model, but it still has its flaws. For example, it doesn’t take into account how many times a channel was clicked.The data-driven model is the most sophisticated attribution model. It uses data from all of the channels that were clicked before a conversion to assign credit. This means that it takes into account factors like how many times a channel was clicked, how close to the conversion it was clicked, and what type of channel it is. The data-driven model is the most accurate attribution model, but it requires a lot of data to be effective.When choosing an attribution model, it’s important to consider your goals. If you’re looking for accuracy, the data-driven model is the best choice. If you’re looking for simplicity, the last click or first click models may be a better choice. And if you’re looking for something in between, the linear, position-based, or time decay models may be a good choice.Thanks for watching! If you want to learn more about attribution models, be sure to subscribe. We’ll be posting more articles on this topic in the future.Chapters:0:00 – Why is Attribution Important?0:49 – Explaining the different attribution models1:06 – The Customer Journey1:45 – What is Last Click Attribution?2:16 – What is First Click Attribution?2:58 – What is Linear Attribution?3:09 – What is Time-Decay Attribution?3:27 – What is Position-Based Attribution?4:09 – What is Data-Driven Attribution?5:28 – The Model Comparison Tool in Google Ads6:55 – Smart Bidding & Attribution Models Explained7:27 – Pros & Cons of Attribution Models8:59 – Outro, Please Subscribe!—Subscribe 👉 https://bit.ly/2Yh13hQDiscord 👉https://discord.gg/zvGPHzfmDRVisit my website 🌐 https://bit.ly/2YevDLTCheckout other videos👉 https://bit.ly/2FAQAqhTwitter 🔎 https://bit.ly/2JtmAh9LinkedIn 👷♂️ https://bit.ly/2XxxM6o
Please support our sponsors because they make the show possible!Get Opteo for free for two months – https://opteo.com/pspJason Rothman – https://rothmanppc.com/Chris Schaeffer – https://www.chrisschaeffer.com/Links:About the Google tag – https://support.google.com/tagmanager/answer/11994839Simplifying measurement with the Google tag – https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/ Show Notes:Chris recently came across a couple of articles about the new Google tag that discuss some of the exciting changes you can take advantage of for tracking conversions. In this episode, he and Jason discuss where Google tag is available, how to set it up, and what features you can expect.The importance of setting up conversions on new Google Ads accountsWhat is changing with the new Google Tag?Where is the New Google Tag availableAutomatic event detection is coming with new Google tagCross domain traffic is coming with the new Google TagUser-provided data is coming with the new Google TagCombining tags with the new Google TagCentralized sitewide tagging with the new Google TagSetting up conversions is easy with the new Google Tag We need your help! Please help us grow the show:If you don’t mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here – https://paidsearchpodcast.com/contact-us/Subscribe on YouTube – https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes – https://paidsearchpodcast.com/archive/
If you're an aggregator trying to keep up with the unstoppable changes in eCommerce, then this episode is just the right fit for you!