10-Items to Spot and Fix Issues [Video]

An SEO audit is like a comprehensive health check for your website—digging into on-page elements, technical infrastructure, off-site signals, and user behaviour to uncover issues that hamper search rankings. Conducting audits regularly in 2025 is crucial, as search engine algorithms evolve and site structures shift over time.

This article outlines a step-by-step SEO audit checklist, from crawling for broken links and indexing errors to reviewing content quality and link profiles. By systematically applying these checks, you can spot hidden problems that might erode rankings, user experience, or conversion rates.

“Regular SEO audits help you catch issues before they derail your traffic. Think of it as ongoing site maintenance that keeps you competitive,” says Ciaran Connolly, Director of ProfileTree.

Before diving into a full SEO audit, proper preparation is key to ensuring a smooth and thorough analysis. Gathering the right tools, setting clear objectives, and understanding your site’s current performance will help you identify gaps and opportunities …