3 ways to optimize your marketing funnel for driving revenue and leads [Video]

How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference, two marketing leaders discussed this precise task. (Free registration to view the entire program on-demand.) 

Below are some of the highlights of the conversation between Adam Altmark, senior manager, solutions engineering, at security technology company CHEQ and Alex Schutte, senior director, marketing demand generation for human resources software company Paycor.

What they discovered was that marketers need to understand all facets of the funnel and have data ready to make decisions. Beyond that, marketers can use that data to test and improve specific touchpoints and stages in the customer journey. And through it all, keeping aligned with sales helps establish a feedback loop for continued optimization.

Here are some of the details on these three important points.

To optimize your marketing funnel, you need to have a good idea of where your customers engage with your brand. You also need to look at the data to see how …