5 of the industrys biggest martech questions, answered [Video]

We’re back with our no-bull answers to the industry’s biggest questions. And this month, we’re talking all things martech and adtech. We’ll explain what you need to know now – and why you need to care.

Martech stacks have ballooned over the past decade, but integration hasn’t kept pace. Marketers are under pressure to connect CRM, CDPs, DSPs, analytics platforms and everything in between. And many are scrambling to keep up with what’s possible and what’s practical.

A quick LinkedIn poll of The Drum’s community revealed that 33% of marketers don’t think their martech stack is working together as it should and 47% aren’t confident that it’s connected up well. Sound familiar? So take five and check out your go-to guide to the new era of marketing tech.

1. We’ve got martech and adtech stacks piled high. How do we get them working together better to deliver true omnichannel impact?  

Start with the business need. Using too many tools …