First Impressions Matter—Visually. In today’s fast-scrolling digital age, where users are bombarded with hundreds of websites every day, the power of first impressions cannot be overstated. Within seconds of landing on a website, users decide whether they will stay or leave. That split second is all it takes for a user to form an opinion about your site, and it’s largely determined by the visual experience you offer. A website that is visually appealing, easy to navigate, and engaging holds a visitor’s attention, encouraging them to explore further. On the flip side, a poorly designed website with cluttered visuals and confusing navigation drives users away, often before they even get a chance to see what you offer. Therefore, designing a website with a focus on user experience, aesthetics, and functionality is not just an option but a necessity. Websites that are visually rich and optimized provide a better user experience …

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How AI is Changing What We Find and What We Miss