6 Powerful Ways to Use AI for SEO in 2025 [Video]

The relationship between artificial intelligence and search engine optimization has evolved dramatically over the past few years. What was once viewed with skepticism or even fear by many SEO professionals has now become an essential component of successful search strategies. In 2025, AI isn’t replacing SEO—it’s revolutionizing it.

As search engines continue to sophisticate their use of machine learning and natural language processing, marketers who leverage AI tools strategically advance their search visibility. The landscape has shifted from simply climbing a list of blue links to optimizing for AI-powered features like Google’s AI Overviews, voice search results, and alternative search engines.

This transformation presents both challenges and opportunities. Zero-click searches are rising exponentially, with Google’s AI Overviews appearing in nearly 20% of search results by late 2024. Meanwhile, alternative AI-powered search engines like ChatGPT Search and Perplexity are gaining traction, creating new referral traffic sources for savvy marketers.

In this comprehensive …