6 Ways Social Video Sharing Is Changing Branding As We Know It

If you haven’t heard, the powers-that-be in the marble halls of governance are putting the kibosh on TikTok. While it may seem like the end of an era for the first explosive social video sharing platform, it’s worth noting that TikTok has paved the way for a new wave of social media platforms that will continue to shape branding and marketing.

Despite TikTok’s uncertain future, the principles it popularized—authenticity, creativity, and engagement—have become key pillars of modern digital marketing.

In this article, we’re exploring how the rise of social video sharing has influenced how brands are leveraging this dynamic medium to connect with audiences in new ways.

One thing we’ve learned is that when it comes to social video sharing, letting your brand’s personality shine is essential.

Take Dunkin’, for example. They embraced social videos not by changing who they are, but by amplifying their playful spirit in bite-sized, energizing videos. …