Topical Clustering for Local Organic SEO | [Video]

Topical clustering is a powerful method for improving on-page SEO. It’s not just for large-scale e-commerce brands; it works equally well for local businesses. Organising content into clusters can build a more coherent and interconnected site structure, which search engines prefer. A great example is how a plumber in Haringey structured their site to cover different services and areas within Haringey, linking each page to related ones.

In this instance, the plumber’s webpage covers general plumbing services and targets specific areas within Haringey, linking to surrounding places like Muswell Hill. This method ensures the area’s main page is supported by various related subtopics, making the site more organised and easier to navigate. It also involves internal linking to boost each page’s relevancy, helping Google better understand the site’s structure and content.

Key Takeaways

• Topical clustering enhances on-page SEO for all types of brands.
• Organised internal linking improves site navigation and relevancy.
• Local businesses can effectively use …