MullenLowe SG builds up ‘Forward Singapore’ anthology adobo Magazine [Video]

SINGAPORE — MullenLowe Singapore has teamed up with four local directors – Royston Tan, Kirsten Tan, K Rajagopal and Tariq Mansor – to produce a series of moving and thought-provoking films centered on four Singaporean families. The films showcase stories of tenacity and resilience of everyday Singaporeans as they work towards achieving their aspirations and improving their circumstances.

The series is commissioned by the Ministry of Digital Development and Information (MDDI) as part of the “Together, for Better” campaign, in support of the “Forward Singapore” exercise. The films spotlight how key policies introduced in the “Forward Singapore” report, launched in October 2023, and through subsequent announcements by Ministries and agencies, will help Singaporeans better navigate the uncertainties in today’s world and attain their aspirations in providing multiple pathways to success, improving social mobility, staying relevant in the workplace, and embracing retirement with a peace of mind.

When the educational paths of two brothers diverge despite a common childhood aspiration, the …