20 Commonly Searched Digital Marketing Terms For Business [Video]

Business owners and marketers often search for specific digital marketing terms to understand trends, implement strategies, and optimize their campaigns. Here are some of the most commonly searched digital marketing terms:

1. SEO (Search Engine Optimization)

Definition: The practice of optimizing a website to rank higher in search engine results pages (SERPs). Why It’s Searched: Businesses want to improve their organic search visibility and drive more traffic to their websites.

2. PPC (Pay-Per-Click)

Definition: A model of internet marketing where advertisers pay a fee each time one of their ads is clicked. Why It’s Searched: Businesses seek to understand how to run effective PPC campaigns on platforms like Google Ads.

3. Content Marketing

Definition: A marketing strategy focused on creating, publishing, and distributing content for a targeted audience. Why It’s Searched: Companies aim to attract and retain customers by consistently creating valuable and relevant content.

4. Social Media Marketing

Definition:The use of social media platforms to connect …