The Future of Addressable & Precision Targeting for Auto [Video]

In an era where data drives decisions, the ASOTU CON 2024 panel on “The Future of Addressable Advertising and Precision Targeting in Automotive Marketing” brought together industry experts to discuss transformative strategies for automotive marketing.

Panel Speakers:

• Anthony Jingoli, Director of Automotive Strategy and Partnerships at Effectv
• Joel Bassam, President of Eastern’s Automotive Group
• Steve White, CEO and founder of Clairvoy

Here are some key insights from their discussion on leveraging precision targeting and addressable advertising to revolutionize automotive advertising:

Embracing Precision Targeting in Automotive Marketing

Key Takeaway: Advertisers can combine high-quality TV content with digital capabilities to reach real, engaged viewers, ensuring a broader and more accurate market presence.

TV advertising has significantly shifted and evolved, with digital integration now playing a crucial role. This integration allows for ads to be delivered across multiple screens, including linear, streaming, and set-top box VOD, providing a personalized viewing experience.

Advertising partners like Effectv can offer the best of both worlds: …