Google Ads 101: Brand Inclusion and Exclusion [Video]

Google Ads 101: Brand Inclusion and Exclusion

Alana Rowman2024-08-14T17:55:15+00:00

To succeed, businesses are always looking for new ways to stand out. Most companies offer similar products or services, so differentiation in your advertising can be challenging.

One strategy our team recently discussed to manage this is brand inclusion and exclusion. This tool by Google helps businesses manage their online presence in a crowded market and legally advertise their products, leveraging brand recognition for effective marketing.

So how does it work?

Imagine you own a rug business. When a customer searches for a new rug, they might see your business and similar products in the search results. If you have a specific product, this can lead to confusion with competitor targeting campaigns.

This is where Google’s brand inclusion and exclusion lists come in. They provide a way to manage these scenarios.

What are Brand Inclusion and Exclusion?

Brand inclusion and exclusion are automated features in the Google ad platform. …