Segment [Video]

Segment is a customer data platform that helps you collect, clean, and activate your customer data.

The Braze and Segment integration allows you to track your users and route data to various user analytics providers. Segment allows you to:

• Sync Segment Engage to Braze for use in Braze campaign and Canvas segmentation.
• Import data across the two platforms. We offer a side-by-side SDK integration for your Android, iOS, and web applications and a server-to-server integration for syncing your data to Braze’s REST APIs
• Connect data to Segment through Currents.

To integrate Braze and Segment, you must set Braze as a destination in accordance with your chosen integration type (connection mode). If you’re a new-to-Braze customer, you can relay historical data to Braze using Segment replays. Next, you must set up mappings and test your integration to ensure smooth data flow between Braze and Segment.

Step 1: Create a Braze destination

After …