AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger [Video]

The first thing I do every weekday morning is tell my Amazon Alexa to turn off my alarm. In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it.

This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing.

According to HubSpot’s State of AI, 62% of business leaders say their company has already invested in AI and automation tools for their employees to leverage. And who can blame them?

In almost every use case, AI is known to increase efficiency, speed up optimization, lower costs, and increase ROI. Want to see for yourself? Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day.

The State of AI in B2B Marketing

Before we dive in, let’s get a quick lay of the AI land.

According to our research, …