Jessica Gilmartin on Adapting Your Marketing Mindset to Thrive in the Face of Change [Video]

A Content Disrupted podcast with Jessica Gilmartin, CMO of Calendly

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Join us for a fascinating conversation with Jessica Gilmartin, the CMO and Chief Revenue Officer of Calendly. In this episode, Jessica explores the challenges and benefits of transitioning from startups to larger organizations, as well as her role at Calendly following a large funding round. She discusses her advocacy for a product-led growth strategy and the importance of segmentation and prioritization. Jessica also traces the constant evolution of marketing strategies. 

Episode Highlights:

• • [10:01] The Power of Product-Led Growth – Jessica explores the advantages of a product-led growth (PLG) strategy, focusing on how Calendly leverages its viral nature to drive adoption. Unlike traditional models where sales and marketing target a single decision-maker, PLG enables widespread user adoption from the ground up. This strategy allows for organic growth, where individuals within an organization adopt the product …