Avoid This Mistake When Launching an SMS Giving Tuesday Matching Gift Campaign [Video]

Launching an SMS Giving Tuesday matching gift campaign is easier than you think—but watch out for one common mistake. Keep reading to find out what it is, how to avoid it, and what to do instead.

What’s Giving Tuesday?

Giving Tuesday is a worldwide initiative that started in 2012 to encourage people to do good in their communities. It happens the Tuesday after Thanksgiving. In 2024, Giving Tuesday is on December 3.

Check out the GivingTuesday website to learn more about this global movement of generosity.

Why Use SMS and MMS Text Messaging Marketing

SMS marketing reaches thousands or even millions of customers at once and is the perfect channel for organizations that need to share time-sensitive promotions or information. More than 90% of text messages are read within three minutes of being received, making text messaging a powerful tool for reaching supporters. 

There has never been a more direct and effective communication method for marketing than SMS …