Branded SEO: Mastering the Future of Search Rankings [Video]

If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing” has become cool again.

Due to the Google “leaks,” many SEO pros have come to the conclusion that building a strong digital presence will yield SEO results.

Also, water … is wet.

Leaks, floods, and drips aside, there are better reasons why you should be focused on brand marketing right now.

Allow me to explain. [Warning: This post contains excessive amounts of snark.]

Building The Case For Brand Marketing

I’m not going to do the whole “5 reasons why you should focus on brand in 2024.” It would be off-brand for me.

What I would like to do, if you’ll indulge me, is first build up the case by looking at where the ecosystem …