Heartland RV, Cruiser RV & DRV Luxury Suites to Launch New Inventory & Digital Retailing Experience in Partnership with Rollick | PR Newswire [Video]

New experience to include integrated U.S. Bank digital application

, /PRNewswire/ — Rollick, the leading marketing technology provider in the RV industry, announced today at the 2024 RV Dealers Convention/Expo the integration of a new Inventory and Digital Retailing solution into the brand websites of Heartland RV, Cruiser RV and DRV Luxury Suites. The solution gives dealers the ability to expose their inventory directly on these brands’ websites while capturing buying intent and consumer financing applications via Rollick’s contextual integration with U.S. Bank.

Heartland RV, Cruiser RV and DRV Luxury Suites decision to launch an Inventory and Digital Retailing Solution was informed by Rollick and the brands’ 2023 “Future of Buying” study finding that 75% of respondents said they wanted to explore dealer inventory online before visiting a dealership. The study also revealed that 49% of respondents wanted to explore financing options online and 43% want to go as far as applying for credit approval. Respondents included confirmed Heartland …