Phoebe Gates and Sophia Kianni Reimagine Online Shopping with Fashion Platform Phia [Video]

Phoebe Gates is following in her dad Bill Gates‘ entrepreneurial footsteps with the exciting news of her online fashion platform, Phia. 

Following her graduation from Stanford University in June, the 22-year-old is focusing on her new sartorial tech venture, which she co-founded with her friend Sophia Kianni. 

“Sophia and I are first-time founders, and learning as we go. With Phia’s beta, we’re building with our customers, so we can deliver a product that ultimately makes them the smartest shoppers in the room,” Phoebe tells PEOPLE exclusively of the new endeavor, which is currently in testing stages.

Phia is a free Chrome extension disrupting the landscape of digital shopping and secondhand retail. The startup, which is seemingly geared to Gen Z shoppers who continue to look for sustainability and authenticity with the brands they shop, aims to inform shoppers on the future value of the products they buy online before they …