3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos

72 million Americans purchasing on Cyber Monday [Video]

Categories
Ecommerce

HARTFORD, Conn. (WFSB) – It’s predicted that 72 million Americans will make a purchase today as part of Cyber Monday.

If you’re browsing the deals, there are a few things you should do to protect your money.

New Better Business Bureau data shows that this year 87% of people who report being targeted by an online shopping scam lose money.

Adobe predicts Americans will spend just over 13 billion dollars this Cyber Monday. That is up 6% from last year.

“Consumers are savvy. They’re finding new ways to make purchases that provide them value while getting a good discount as well,” said Eric Matisoff, Adobe.

But scammers are getting savvy too. They are using AI to make fake websites look more realistic.

Kristen Johnson with BBB serving Connecticut says you should check a few things before clicking “add to cart”.

“You want to go to their website, make sure they …

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
5 Steps to Creating Successful Ads